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Gorilla

Campaign
Agency Network: 
Published/Aired: 
June 2009
Zoo Safari:  Gorilla

Description

Print advertisement created by DDB, Brazil for Zoo Safari, within the category: Recreation, Leisure.

Caption

Blend in.

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente
Creative Directors: Sergio Valente, Guilherme Jahara
Copywriter: Adriano Matos
Art Director: Rodrigo Tórtima
Photographer: Rodrigo Ribeiro, Getty Images
Art Buyers: Clariana da Costa, Carmen Castilho, Carolina Galastri
Account Supervisor: Eduardo Megale
Advertiser's Supervisor: Maria Luiza Gonçalves
Producers: Edson Harada, Nereu Marinho
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Highest Rated

Guest's picture

These are fun.

Guest
Wordnerd's picture

cool campaign

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

nice... very nice :)

Guest
TRICKY's picture

love this campaign

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

mark3r's picture

Jealous!

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

These are fun.

Guest
sirvan's picture

That's what's painful about owning a shop in the US. You simply CANNOT do work like this. Why? ...LAWYERS.

It's so sad that an idea like this would be (rightly) killed by any good CD in the States. On a safari like that... you roll down your window that far... you get killed.

If your ad, or campaign, "promotes" stupidity in any way, shape or form (even if it's for illustrative, or comic reasons) clients simply won't go for it, because it's too risky. And before you even ask, YES, they've all been sued for much, much stupider stuff.

So sad.

/this is a great campaign btw.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Not just the US. I doubt if this ad could run anywhere in the Western world. Even in places where you cannot be sued as easily, the safety implications would make the client shit themselves. All it would take is one accident and the client and agency's name would be mud for 'encouraging' dangerous behaviour.

I have to wonder if this has run, even in Brazil.

Guest
Guest's picture

I forgot to mention while I was agreeing with you about safety. I also agree with you that it's a great campaign.

Guest
Guest's picture

Listen boy... don't cry, they won't get hurt. they are rolling up the window. okay?

Guest
Guest's picture

Tell that to the client's lawyer, insurance carrier or occupational health and safety inspector, boy. Windows should be rolled up before entering the park.

A lovely ad, and perhaps you can run it in South America, but it would not run in the USA, Canada, Oz, NZ, the EC, Singapore, and I am sure a whole heap of other places.

Guest
radhesh.tr's picture

I LIKE IT....

radhesh.tr
Activity Score 8
Art Director at FIsheye
LeeHarvey's picture

Nice!

LeeHarvey
Activity Score 3045
Creative Director
Chopper's picture

Good idea (forgetting safety) but a discrepancy between the wording "a lot of fun" and the man expression which seems terrified.

Chopper
Activity Score 1015
Emran Hayat's picture

love the campaign

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

veemaster's picture

Love it..!

veemaster
Activity Score 33
Faithidea
xprompt's picture

love it

xprompt
Activity Score 32
Art Director
theRock's picture

omg! Great! All of them.

theRock
Activity Score 30
Copywriter
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