Come back tomorrow

Agency Network: 
Published/Aired: 
January 2009
Zoo Berlin:  Come back tomorrow
Zoo Berlin Print Ad -  Come back tomorrow

Description

Print advertisement created by Scholz & Friends, Germany for Zoo Berlin, within the category: Recreation, Leisure.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Jan Leube, Martin Pross
Copywriter: Florian Schwalme
Art Director: Mathias Rebmann
Photographer: Matthias Koslik
Graphic Artist: Katharina Hanel
Account Managers: Eva Lipp, Bjoern Kraemer
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Highest Rated

Guest's picture

i hate the photo

Guest
ivan's picture
ivan
Creative Director at Ads of the World
Jet Propulsion Lab's picture

I haven't seen this campaign before. And I like it a lot!
It totally taps into the whole disappointment sentiment associated with visiting a zoo and not getting what you came for...

Personally, I'd rather not see the animal AT ALL. No tail, no beak, no paw, no nothing. Simply showing an empty habitat (just a "suggestion" of an animal) would do the job and be even funnier with the line. But that's just me.

A very deceptively simple and yet smart campaign.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

very good. simple subtle smart

Guest
Guest's picture

esta me parece una de las mejores y mas intelignetes campañas que he visto en mucho tiempo, pero ivan ya la habia visto hace como un año atras en otro sitio. ¿por que se sube esta pieza hasta ahora (2009)

Guest
Blair Semenoff's picture

Ya I agree with Jet Propulsion Lab, seeing nothing would be better.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

dil chhoo liya

Guest
Adaddicted's picture

Agree with 'JPL'.
And why on the rest of the campaign they add the word 'simply'?
But I would give it 10/10

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Adaddicted's picture

..............................

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

pawan nimrani's picture

dil chhoo liya

pawan nimrani
Activity Score 44
deepak advertising indore
Guest's picture

Let me see if I get this?

The message of this ad is 'Come to our zoo and there's a good chance that you'll come for nothing so make sure you buy a season ticket. That way, we can keep ripping you off until you may be lucky enough to catch a quick glimpse of the left nut of one of our exotic animals'.

Yeah, absolutely brilliant... I mean... erm...

wait...

Guest
gunjan_009's picture

absolutely brilliant. Simple & Shower layout. Good thinking for growing towards.

gunjan_009
Activity Score 14
Mayapuri, India |

gunjan_singh

floydeepurple's picture

Although it's a great piece of work, we've seen it before. Didn't we Ivan? I think it's reposted. Btw, it's really really nice. Kudoz to the team!

floydeepurple
Activity Score 349
Copywriter
salamandos's picture

a lovely classic

salamandos
Activity Score 1947
Art Director
sayme's picture

very nice

sayme
Activity Score 50
psalyms's picture

there are better ways, i think , to sell tickets than showing a shy animal and tug at people's disappointments. dont you think people'd rather go to the movies than come back tomorrow with this? funnu though.

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

Guest's picture

sweet... :)

Guest
Guest's picture

i hate the photo

Guest
Guest's picture

don t like it. It´s negative.

Guest
Guest's picture

This is great if it wasn't an ad.

Guest
mark3r's picture

Insight creative at its best.

mark3r
Activity Score 1949
Art Director at Scout
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