Baseball

Campaign
Agency Network: 
Published/Aired: 
March 2010
Zonkers:  Baseball

Description

Print advertisement created by Publicis, United States for Zonkers, within the category: Fashion.

Caption

Made from real game balls

Advertising Agency: Publicis New York, USA
Chief Creative Officer: Rob Feakins
Creative Director: Dan Cohen
Art Director: Adalberto Santana
Copywriter: Yuri de Castro
Photographer: Alê Torres, Getty Images (football)
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Highest Rated

Ed Rapport's picture

i wouldn't buy these shoes.. do they really look like game balls?. They are grotesque looking pieces of footwear if I may say so.

Ed Rapport
Activity Score 712
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

Not a fan of it at all. The photo doesn't explain the product nearly enough for it to be effective.

Guest
capywriter's picture

I think the visual and copy together are quite enough to explain this product. I quite like these ads, yet something feels awkward. Just because it's made of balls makes it an object that's being used as a ball? I see the link, but it's not a logical one. Maybe I'm overanalyzing it...

capywriter
Activity Score 5453
Copywriter at Freelance
Phil Lestino's picture

Do they make balls out of shoes? NO...so whyu bother making shoes out of balls?

Phil Lestino
Activity Score 1654
sirvan's picture

Scam. And no.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Billoughsby's picture

I think it's possible, even likely, that a more pedestrian, hard-working approach would serve this product better. For example, closer photography would have given you something in hand to look at. I guess they reached for the sun and stars, but the problem is that most people don't know about the product, don't get it, and need to have it rather plainly explained to them at least once. Maybe the company did that years ago now. But again, it's possible, even likely, that shoes from sports balls is such an odd idea that it will always have to be explained as if it was the first time.

Billoughsby
Activity Score 5140
Art Director |

That's it.

jackal hunts's picture

Liked this one from lot...

jackal hunts
Activity Score 325
Copywriter at India
TommyO's picture

Nice ad, but I can't believe they actually make shoes out of balls.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Ed Rapport's picture

i wouldn't buy these shoes.. do they really look like game balls?. They are grotesque looking pieces of footwear if I may say so.

Ed Rapport
Activity Score 712
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
meraj's picture

do they really make the shoes out of balls !!!..so what !!..if that is, i donno how attractive is it ?....but according to that platform the concept is nice and good execution...even though i have no idea abt the product at all till now :S....so will it be effective at all ?

meraj
Activity Score 216
university
Dzsoi's picture

I think these shoes are not made of balls, but from the same materials balls are made of.
It's not perfectly logical, but at least a bit fun, and the product looks cool imho.

Dzsoi
Activity Score 8563
Copywriter
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