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Showgirl

Campaign
Agency Network: 
Published/Aired: 
June 2012
ZMG:  Showgirl

Description

Print advertisement created by Ogilvy, Germany for ZMG, within the category: Media.

Caption

Where ads stand out every day.

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Lothar Mueller
Art Directors: Till Schaffarczyk, Christian Kuzman
Photographer: Norman Konrad, Stockphotos
Art Buyer: Magdalena Ignatowski
Account Supervisor: Michael Fucks
Advertiser's Supervisors: Dr. Joachim Donnerstag, Markus Ruppe
Retouching: Paul Schäfer / E-N-D-I-S-T
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Highest Rated

mmackinven's picture

To be honest the 'ad' in this didn't stand out to me, I see the idea and it has legs, but if you have to explain the idea with annotations then it just doesn't work.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

phoonck's picture

great ad, the whole series worked for me.

like other comments, i think we can make do without the annotations.
they somehow messed up the images. if there isn't any annotations on the ads, then the image would have been even more powerful as readers would spend more time on the images and will still get the messages the ads are trying to convey.
the annotations took a little bit of attention off the images and made them less complete. It somehow suggest that readers aren't smart enough to understand the ads without the annotations.

there's another thing about this particular ad. i think it would have been better if the lady in the fancy dress is of the same race or ethnic as the rest of the crowd, because there is a danger of misleading readers that they contain hidden meanings,
such as the darker race are as boring as the texts in the news, racists remarks as in black (as the texts are in black) vs whites (colorful ads) where the white stands out everyday.

it would be perfect if the lady is of the same race.

phoonck
Activity Score 24
Graphic Designer
mmackinven's picture

To be honest the 'ad' in this didn't stand out to me, I see the idea and it has legs, but if you have to explain the idea with annotations then it just doesn't work.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

stickynotes's picture

nice campaign. i do think that the annotations actually make it look different to other ads. the dancer is my favorite.

stickynotes
Activity Score 1094
Temple's picture

Excellent campaign.

Temple
Activity Score 11341
Creative Director
kleenex's picture

I like all the ads.

kleenex
Activity Score 58793
Web Designer/Developer
manzoordesign's picture

great

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Oblabla's picture

like it the way it is. haven't notice 'my ad' before enlarging the pic

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Nike Diesel's picture

Fresh campaign.

Nike Diesel
Activity Score 13718
Art Director
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