Promoted

Campaign
Agency Network: 
Published/Aired: 
May 2011
Ziploc:  Promoted

Description

Print advertisement created by FCB, Brazil for Ziploc, within the category: House, Garden.

Caption

Time sucks

Advertising agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art Director: Felipe Gomes
Copywriters: Fábio Penedo, Felipe Rodrigues, Daniel Japa
Photography: Estúdio Ícone
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createwitty's picture

not bad in terms of d idea connecting wid d message...i dont know abt time but d art work surely sucks...looks like work of a student...they shud hav left some sand in d top half of d hour glass in d 2nd representation indicating dat still time is left nd already he has started hating d job.. wud hav made more sense..

createwitty
Activity Score 204
ace85le's picture

Concept is so so. Execution is terrible. I suppose this campaign targets the adults.

ace85le
Activity Score 3935
Marketing Manager |

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bhuvneshwar.chd's picture

art direction is awesome,
keep going.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture

haha..but i agree with createwitty about the 2nd hr glass thing..

Kriativity
Activity Score 414
Themadartist1972's picture

rubbishhhhhhh

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Luikah's picture

NO great insight behind. Bad art direction. Copy is a cliche.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
dean viii's picture

wow is this horrendous. thought (if you want to call it one) is based off a bad pun that doesn't really work. And that thought doesn't come close to paying off the tagline. The thinking is all over the place. Even if it did make sense, the hourglass lines are extremely bland.

dean viii
Activity Score 1702
Creative Director
elyoshiro's picture

The concept is interesting

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

kleenex's picture

I hate the copy.

kleenex
Activity Score 58777
Web Designer/Developer
kleenex's picture

I hate the copy.

kleenex
Activity Score 58777
Web Designer/Developer
shahidali's picture

Awesome idea. Execution can improve.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Lewisdotcom's picture

not sure about idea. also ziploc does definitely not make the food keep the flavor longer, it just keeps the food from turning bad, witch is not the same.

Lewisdotcom
Activity Score 21
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