2. Paying the price

Agency Network: 
February 2010
Zilka:  2. Paying the price


The two ads are always on consecutives pages.

Print advertisement created by Leagas Delaney, Czechia for Zilka, within the category: Professional Services.


Zilka Optik Studio. Immoraly expensive glasses. You will pay for them twice.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Directors: Pauline Kerleroux, Jan Tomasek
Copywriters: Tereza Sverakova, Petr Cech, Igor Paleta
Illustrator: Krystof Krejca
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xcreativity's picture

it requires a lot of thinking to understand whats the message. don't like it

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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lynz's picture

umm no offense, but it is pretty self explanatory. And if it makes you think for a minute, wouldn't that be a good thing?

Activity Score 104
Art Director
alexander.borges's picture

Agree with Lynz. So simple. Even the art direction is decadent.

Activity Score 26
Azelixi's picture

i got it straight away...i like it

Activity Score 18
petitpr's picture

Sinfully great! Paying for luxury twice is a cool idea! See you in hell!

Activity Score 15
rogi's picture

Smart thought and great art.

Activity Score 31
sonyx's picture

Beautiful, witty

Activity Score 45
pepsiice's picture

I love the idea =') but just something about the copy. using the word "expensive" might draw away buyers. maybe something similar to that but not any reference to the price.

Activity Score 253
Graphic Designer
alexander.borges's picture

It's called prestige marketing. Their usp is their expensive sunglasses. They're not trying to speak to customers going to a local optometrist. They want the big fish.

Activity Score 26
hufflepoff's picture

slightly confusing but its cool if you get it. Great art!

Activity Score 430
Art Director at shwing
Schirone's picture

i don't get it...can someone expIain?

Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

Dev Kumar's picture

Apparently they've got their client on some helluva spin...got the poor fella to agree to marketing-morals hotch potch...phew!

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Phil Lestino's picture

Shit...I'd rather go to specsavers (advertising slogan for eyewear compay in the UK)
The idea of buying something that will make you suffer for the rest of time is pretty nuts if you ask me.

Phil Lestino
Activity Score 1682
halliburton's picture

Disagree, I like the idea a lot. Execution is great. Well done!

Activity Score 2
Ensamblador's picture

If you are the target it works. Don´t like the art very much.

Activity Score 239
Creative Director at OMM ensamblaideas
spelling's picture

good work!

Activity Score 42
jimmymars's picture

Nice idea. Bold approach. This is actually something you don't see everyday. I wonder if any guns were aimed at the client during presentation ;).

Activity Score 58
Art Director at Goldstoff & Mars
Spoonfeederxxx's picture

So what???

Activity Score 641
Cladman's picture

Cool if you don't get it. Even cooler if you do.

Activity Score 74
Creative Director at Johnson/Gray Advertising
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