Description
Print advertisement created by Ogilvy, South Korea for Zero-calorie, within the category: Food.
Eat more.
Creative Directors: Justin Huh, Junho Jang
Art Directors: Hyunjun Choi, Heejung Choi, Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi

this is coool
So who are you?
Are you Yunna Lee, Yunhee Choi, Wain Choi or one of these guys Hyunjun Choi, Heejung Choi, Sungho Bae, Yoori Ahn?
It's a dead give away when you're the first one to say good things about a weak ad, and doing it as a "Guest" no less. Poor show.
"stay low, move fast"
Doin' it for the points

typical stupid k-ads

????

Done!

good art

you have gas when you drink/eat this ??

it doesn't make me wonna eat more. quite the opposite.
I think in GAS when i see this, they are "inflated" at first sight.
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Change it, change it now coz they will tomorrow.

's nice, though i thought they were fat at first glance

very nice! so simple~

very bad

very bad

More like really bad!!!

I don't like it :(

y a ballon?
Interesting visual, but I still don't get the idea. Sorry.

Very creative and eye catching, but doesn't work so well here. I thought it's a big belly when first saw this ad.

I think it's a gastric trouble releif tablet's advertisement.
Good Idea!
Bad Execution!