BBQ without the taste of gas, 3

Campaign
Agency Network: 
Published/Aired: 
April 2015
Zas:  BBQ without the taste of gas, 3

Description

Biologic firelighters that don't have the smell of gas because they don't use oil based products.

Print advertisement created by Havas, Portugal for Zas, within the category: House, Garden.

Advertising Agency: Havas Worldwide, Lisboa, Portugal
Executive Creative Director: Paulo Pinto
Creative Director: José Vieira
Art Director: Paulo Perdigão
Copywriter: Leo Gomez
Illustrator: Raul Tavares / Yellow Mammoth
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Highest Rated

Arkadiusz's picture

That campaign builds the opposite associations than it was intended. What stays in your mind is the brand and the gas smelling chicken / lamb / pork.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

LoicHuber's picture

I like :')

LoicHuber
Activity Score 24
Arkadiusz's picture

That campaign builds the opposite associations than it was intended. What stays in your mind is the brand and the gas smelling chicken / lamb / pork.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

kleenex's picture

Winner.

kleenex
Activity Score 58777
Web Designer/Developer
chrism2352's picture

The image doesn't carry the message. Maybe if the animals were dousing themselves in gas or something.

chrism2352
Activity Score 269
Copywriter
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