Rash

Campaign
Agency Network: 
Published/Aired: 
December 2011
Zap doctors:  Rash
Zap doctors Print Ad -  Rash

Also From This Campaign 2

Description

Print advertisement created by McCann, Israel for Zap doctors, within the category: Professional Services.

Caption

Don't let your imagination run wild. Symptom checker from zap doctors.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Geva Gershin
Copywriter: Asaf Zelicovitch
Illustrator: Omer Hoffmann
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clearsky1989's picture

Effective. Affects a lot

clearsky1989
Activity Score 427
Copywriter at Grey
ralphapoter's picture

funny. good concept.

ralphapoter
Activity Score 34
MicheleVirgilio's picture

Very nice concept, good ad.

MicheleVirgilio
Activity Score 2569
Hadrons's picture

The art capture the subject nicely.

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture

Nice campaign and execution, but the layout doesn't work for me.

It's a well-known fact that the eye reads from left to right. Which is what was putting me off, until I read the comments and decided to take a better look. Breaking that rule for the sake of breaking it, is not such a good idea.

ishiboy
Activity Score 485
Creative Director at Mumbai, India
Andrej's picture

Agree completely. When I saw these yesterday, they made little sense. Now that I read the bubbles in the order they were intended to be read...it's a great campaign. But it feels unnatural reading in reverse.

Andrej
Activity Score 640
Copywriter
mertos's picture

okkaaa

mertos
Activity Score 874
Creative Director
mertos's picture

okkaaa

mertos
Activity Score 874
Creative Director
skeMaMen's picture

Agree with ishiboy, it would be much better from left to right. In this situation, I first noticed fire on last picture ... :(

skeMaMen
Activity Score 432
Graphic & Prepress designer |

>>> Designed to be signed...

LittleJoe's picture

Nice, but in comix you should read the baloons from left to right... or is this a Manga!??!??

LittleJoe
Activity Score 345
Graphic Designer at Torino
cvchitale's picture

It was soo good that i forgot to read the comments ;p
i did tht later tho....

cvchitale
Activity Score 1412
Copywriter
advertising ninja's picture

nice print work... but this particular story is hard to get..

advertising ninja
Activity Score 590
Art Director at brain, warsaw
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