Description
Zaman, the name of the newspaper, also means "time" in Turkish. We tell the reader to take time for themselves.
Print advertisement created by Ogilvy, Turkey for Zaman, within the category: Media.
You will find yourself.
Creative Director: Tibet Sanliman
Art Director: Hami Kural
Copywriter: Doruk Ozer
Digital Artist: Gokhan Altinigne
Photographer: Kerem Sanliman
Production Company: Collectiff
Production manager: Okan Cezayirli
Its not a mirror, its a glass. Then how will someone find himself? Any malfunction in translating?
shahid
Its not a mirror or a glass, its a newspaper that you can find ....
i believe the copy should be related to the honesty and clarity of the news not the reader
Mohamed El Mahdy
www.sketchescs.com
fikir güzel uygulama kötü
Another example of what you get when you hire Charles Manson as a freelance copy writer.
That's it.
I'm totally agree with you!
lol!!
If you gave him a job as a copywriter do you think he'd notice the difference? Or maybe he'd insist on being a freelancer instead of a freelance and get it wrong all over all over again again...
Awful.
what about the other ad with lady and her scarf? why don't you send it to aotw?
Creative director tibet need to go to TIBET and meditate... you need cleansing buddy.
I've got a fever...and the only prescription....is more exclamation points!
Zaman is a 100% transparent newspaper! I am 100% unsure about the approach.
Will i find myself in NAMAZ??? ohh sory ZAMAN. I think i must be hypocrite like ZAMAN.
Bu nedir yahu... herkes ziyaretçi sıfatıyla yorum yapmış... Ha bu arada namazı içinde bulursun, Zaman'da değil.
If the thrust of the idea is for the reader to take time for themselves, then that in part explains the 'find yourself' conceit. But... it's a newspaper. It's not philosophy guys. And the direction just shows that *other* people can see you in this paper. It doesn't show what she's seeing. This is a little dysfunctional as an ad, and also looks like it must be the only single-sheet broadsheet on the planet.
Not a great idea in any of its parts.
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