Girl

Campaign
Agency Network: 
Published/Aired: 
October 2010
Zaman:  Girl
Zaman Print Ad -  Girl

Also From This Campaign 2

Description

Zaman, the name of the newspaper, also means "time" in Turkish. We tell the reader to take time for themselves.

Print advertisement created by Ogilvy, Turkey for Zaman, within the category: Media.

Caption

You will find yourself.

Advertising Agency: Ogilvy & Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Hami Kural
Copywriter: Doruk Ozer
Digital Artist: Gokhan Altinigne
Photographer: Kerem Sanliman
Production Company: Collectiff
Production manager: Okan Cezayirli
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shahidali's picture

Its not a mirror, its a glass. Then how will someone find himself? Any malfunction in translating?

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

jackmancer2017's picture

I was thinking that too (malfunction in translating).

jackmancer2017
omid-kashani's picture

Its not a mirror or a glass, its a newspaper that you can find ....

omid-kashani
Activity Score 35
Editor
tzuik's picture

The only thing I'll find is bad art.

tzuik
Activity Score 104
mosho's picture

i believe the copy should be related to the honesty and clarity of the news not the reader

mosho
Activity Score 288
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Guest's picture

fikir güzel uygulama kötü

Guest
Billoughsby's picture

Another example of what you get when you hire Charles Manson as a freelance copy writer.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Rastamathamba420's picture

I'm totally agree with you!

Rastamathamba420
Activity Score 249
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Guest's picture

lol!!

Guest
CuriousPencil's picture

If you gave him a job as a copywriter do you think he'd notice the difference? Or maybe he'd insist on being a freelancer instead of a freelance and get it wrong all over all over again again...

CuriousPencil
Activity Score 4167
Copywriter
Guest's picture

Awful.

Guest
Guest's picture

what about the other ad with lady and her scarf? why don't you send it to aotw?

Guest
Guest's picture

Creative director tibet need to go to TIBET and meditate... you need cleansing buddy.

Guest
HappyHour's picture

I've got a fever...and the only prescription....is more exclamation points!

HappyHour
Activity Score 2369
Guest's picture

Zaman is a 100% transparent newspaper! I am 100% unsure about the approach.

Guest
Guest's picture

Will i find myself in NAMAZ??? ohh sory ZAMAN. I think i must be hypocrite like ZAMAN.

Guest
Amish's picture

OLD

Amish
Activity Score 61
resul ay's picture

Bu nedir yahu... herkes ziyaretçi sıfatıyla yorum yapmış... Ha bu arada namazı içinde bulursun, Zaman'da değil.

resul ay
Activity Score 76
graphic design / turkey kutahya
CuriousPencil's picture

If the thrust of the idea is for the reader to take time for themselves, then that in part explains the 'find yourself' conceit. But... it's a newspaper. It's not philosophy guys. And the direction just shows that *other* people can see you in this paper. It doesn't show what she's seeing. This is a little dysfunctional as an ad, and also looks like it must be the only single-sheet broadsheet on the planet.

Not a great idea in any of its parts.

CuriousPencil
Activity Score 4167
Copywriter
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