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Lilo

Campaign
Agency Network: 
Published/Aired: 
April 2011
Zalando:  Lilo
Zalando Print Ad -  Lilo

Also From This Campaign 2

Description

Print advertisement created by Jung von Matt, Germany for Zalando, within the category: Fashion.

Caption

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Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Directors: Armin Jochum, Götz Ulmer, Thim Wagner, Fabian Frese
Creative Directors: Götz Ulmer, Julia Ziegler
Art Director: Johannes Riffelmacher
Copywriters: Hannah Haeffner, Georg Muehl
Illustrator: Andrew Rae
Designer: Albert Pukies, Jeremie Braun, Johannes Riffelmacher
Art Buying: Anna de Groot
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lessismore's picture

so what, nike = fat? mmh not convinced

lessismore
Activity Score 251
Graphic Designer
Themadartist1972's picture

i think they played on word "online" since we see the lines on the hero. not obvious for the concept but unfashionable illustrations

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
LeeHarvey's picture

I don't like the ads but I do like the illustrations.

LeeHarvey
Activity Score 3045
Creative Director
atb2005's picture

@lessismore

It's not nike = fat. It's nike = lose fat. I like the campaign but in this particular ad the guy shouldn't we wearing flip flops and a tee in the pool..

atb2005
Activity Score 13557
bakamono's picture

It's a lazy pool fashion totally alright.

bakamono
Activity Score 1002

because therefore it is

Tamis Witchy's picture

Good message but I think some men won´t like it

Tamis Witchy
Activity Score 54
Graphic Designer
Tejónidas's picture

I like the campaign, the message its totally clear

Tejónidas
Activity Score 247
Creative Director
HappyHour's picture

These ads will sell zero pairs of shoes. But hey, who said advertising was about selling things?!

HappyHour
Activity Score 2381
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