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Metro

Campaign
Agency Network: 
Published/Aired: 
November 2009
Z Magazine:  Metro

Description

Outdoor posters that show the homeless sellers of Z magazine, photographed and spread at their daily selling points. Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless. They generate some income and remain socially linked by selling it on the streets. A proven concept, that needs an extra impulse every now and then.

Outdoor advertisement created by Jeuk, Netherlands for Z Magazine, within the category: Media.

Advertising Agency: Jeuk, Amsterdam, The Netherlands
Art Director: Kasper van Delft
Copywriter: Arno de Jong
Photographer: Rene Nuijens
Image editing: Magic, Jan Daniël Wolters
Client: Hans van Dalfsen, Jeroen de Rooij
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mrckais's picture

seems like the homeless in amsterdam don't look like homeless, u should take a look to the mexicans homeless jajajaja
anyway, i think it´s a nice idea

mrckais
Activity Score 417
Art Director |

mrckais

morse's picture

He's got a cool t-shirt. Doesn't look homeless at all, just a drunk student. :)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolling.stone's picture

lol, i agree upto a large extent

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Dr_Mudler's picture

I think you could have pulled more ideas on this campaign. overall not bad

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

J Designer's picture

he's wearing a name tag?

J Designer
Activity Score 2420
Graphic Designer at Click Clack
slash's picture

Cool dressed homeless

slash
Activity Score 18
LeroyChristian's picture

he is homeless?

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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