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My Big Brothers

Campaign
Agency Network: 
Published/Aired: 
October 2016

Description

Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.

Print advertisement created by VML, United States for Youth Ambassadors, within the category: Public Interest, NGO.

Caption

Please help end stories like mine.

Advertising Agency: VML, Kansas City, Kansas, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: John Godsey
Executive Creative Director, Art Director: Aaron Evanson
Executive Director, Client Engagement: Jennifer McDonald
Supervisor, Client Engagement: Laura Picicci
Art Director: Matt McNary
Copywriter: Nate Bowers
Channel Director, Public Relations: Bill Patterson
Channel Director, Social Media: Laura Brand
Print Production Manager: Freddie Wise
Illustrator: Davey Gant
Founder: Judy Rush / realfake
Digital Lead: Natalie Bluhm / realfake
Director of Editorial: Jon Bazata / RW2 Productions
Director of Visual Effects: Eric Bacus / RW2 Productions
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