Baby Bottle

Agency Network: 
April 2011
Young Lions:  Baby Bottle


Print advertisement created by Garcia + Robles, Guatemala for Young Lions, within the category: Professional Services.


Cannes Young Lions Guatemala. Call for Entries.

Advertising Agency: Garcia+Robles, Guatemala
Creative Directors: Victor Alfredo Robles, Mayté Oliva
Art Directors: Andres Rosales, Francisco Rodriguez
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atb2005's picture

20 votes for this so far and the average is 7? Are you effing serious?

Activity Score 13547
Billoughsby's picture

Agreed. Let's bring that average down. There's nothing to this series.

Activity Score 5154
Art Director |

That's it.

Reality Check's picture

Looking at this campaign was an exercise in confusion.

Reality Check
Activity Score 2545
morse's picture

It's not great, but it's not confusing for me. Young = baby bottle, Lions = meat. Simple.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Reality Check's picture

Thanks for your rebuttal.

For the record, the confusion lies in figuring out that the meat communicates food for lions, which is not as obvious as you think, particularly if the carnivore is tucked away in the upper right-hand corner. Many viewers here will try and figure out the main visual – coming up with ambiguous notions – before they realize that the logotype sums up the idea.

Garcia+Robles's little campaign is clever -- too clever, as it turns out.

Reality Check
Activity Score 2545
saumya's picture

meat for the baby? its sad. bad creative. now I know cannes is going to the dogs...

Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

Clowrfe's picture

so so

Activity Score 18
Tommy G.'s picture

they won't find more job after this campaign

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Eliflon's picture

Well, could be better.

Activity Score 20
jagadeesh's picture

guys what i get is..the lions are young so they are feeding meat(that's what lions eat) in a way we feed babies...
young lions=young human lions..
i see people panning this campaign but i find it as a ok campaign...

Activity Score 743
Billoughsby's picture

Maybe I shouldn't pan it. It's clean and simple and that's usually perfectly ok. But I would expect them to push a little more than they did here. It feels like a swipe or a parody of a classic print ad of the late 1950s/early 1960s to me, and I don't think they were aiming for anything retro. --Thus it seems (sorry) lazy, as if they checked in and didn't try very hard.

Activity Score 5154
Art Director |

That's it.

dadada's picture

nice concept but execution doesn't work, meet could be in a teething ring for example not in a baby bottle.

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

mulholland's picture

What they translated into a visual is the popular "saying" about young people in advertising who are keen on winning awards: They are "young and hungry".

Activity Score 2
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