Agency Network: 
February 2008
Young Director Award:  Bunny


Print advertisement created by TBWA, Finland for Young Director Award, within the category: Professional Services.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Art Director: Minna Lavola
Copywriters: Eka Ruola, Erkko Mannila
Photographer: Jere Hietala
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Jon-Paul Mountford's picture

Unconvincing photoshopping, but great idea, great visual.
Just let down by poor exicution.

Jon-Paul Mountford
Activity Score 890
Photographer |

wearmysocks's picture

I'm assuming that this has got to do with the Bravia bunny?

If so it kinda fails as Fallon were accused of pinching the whole idea from someone else. It is from an artwork created by a husband and wife team, so therefore the initial conception has nothing to do with directing.
Energizer Bunny arrested, charged with battery.

Activity Score 1085
Copywriter at In-house at a multinational based in London |

Energizer Bunny arrested, charged with battery.

Guest commenter's picture

I think this would be clearer if the giant bunny were made out of play-doh. Plus, play-doh would make more sense with children anyway.

Guest commenter
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