Also From This Campaign 3
Description
Print advertisement created by Rao Barrett and Welsh, Canada for York Region Transit, within the category: Transport.
Driving costs more than you think. Take the bus.
Photographer: Garth Grosjean
Retoucher: Doug Shimizu
Designer: Deb Cochrane, Patrick Stolk-Ramaker
Executive Creative Directors: Mike Welsh
Creative Director / Art Director: Mike Welsh
Creative Director / Copywriter: Gavin Barrett
Interesting approach, but if you're trying to get people to take the bus , you'd better put a clue in something bigger than 6-point type at the bottom of the ad.
Thumbs up for the idea, thumbs down for communication.
I agree that the text needs to be a little bigger but a great ad otherwise.
weak art direction
Danilo Dick Farah
http://www.danilodickfarah.com/
Looks like at least 12 point type. People! Click on the ad so you can see it in real size... Lazy, lazy, lazy. Don't mind the small type. The idea however has been done time and time again.
It is indeed 12 point, ladies and gentlemen of the peer jury.
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