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Vacation fund

Campaign
Agency Network: 
Published/Aired: 
October 2008
Like
32
Views
11879
York Region Transit:  Vacation fund

Description

Print advertisement created by Rao Barrett and Welsh, Canada for York Region Transit, within the category: Transport.

Caption

Driving costs more than you think. Take the bus.

Advertising Agency: Rao Barrett and Welsh, Toronto, Canada
Photographer: Garth Grosjean
Retoucher: Doug Shimizu
Designer: Deb Cochrane, Patrick Stolk-Ramaker
Executive Creative Directors: Mike Welsh
Creative Director / Art Director: Mike Welsh
Creative Director / Copywriter: Gavin Barrett
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Highest Rated

whitespace's picture

done by?

whitespace
Activity Score 1953
Creative Director
teenie's picture

Interesting approach, but if you're trying to get people to take the bus , you'd better put a clue in something bigger than 6-point type at the bottom of the ad.

Thumbs up for the idea, thumbs down for communication.

teenie
Activity Score 1894
Copywriter
DarkBlue's picture

It's cliche´ frnds!

DarkBlue
brndnrap8's picture

Take the bus, get your head cut off.

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
Nthngmn's picture

Ha!

"Don't lose your head, commute!"

Nthngmn
Activity Score 626
Art Director
swoodbine's picture

I agree that the text needs to be a little bigger but a great ad otherwise.

swoodbine
Activity Score 27
Copywriter
Danilo's picture

weak art direction

Danilo
Activity Score 52
Art Director |

Danilo Dick Farah
http://www.danilodickfarah.com/

nicoB's picture

I like this idea, it illustrates the problem very well

nicoB
Activity Score 129
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

whitespace's picture

done by?

whitespace
Activity Score 1953
Creative Director
mattlittlegym's picture

Looks like at least 12 point type. People! Click on the ad so you can see it in real size... Lazy, lazy, lazy. Don't mind the small type. The idea however has been done time and time again.

mattlittlegym
Activity Score 342
Advertising
Gavin Barrett's picture

It is indeed 12 point, ladies and gentlemen of the peer jury.

Gavin Barrett
Activity Score 8
Creative Director at Barrett and Welsh
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