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Campaign
Agency Network: 
Published/Aired: 
January 2011
York Region Transit:  Learn

Description

Print advertisement created by Acart, Canada for York Region Transit, within the category: Transport.

Advertising Agency: Acart Communications, Canada
Senior Creative Director: John Staresinic
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Art Directors: Javier Frutos, Kerry Cavlovic
Production Manager / QA: Lynn Norris
Photographer: Chris Lalonde / Photolux
Account Director: Gillian Todd-Messinger
Account Executive: Christine Anawati
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Highest Rated

gwheeler's picture

The photography is good but somehow has gotten a bit too stylized—I'll go that far, but 'weak communication'? The communication seems to be perfectly clear. This transport service is very connected to where you are going, literally and figuratively. Nice, clean execution, with nothing getting in the way of the message. A slightly startling visual to get this market's attention… it's communicating quite well.

gwheeler
Activity Score 49
luispiter's picture

nice.. very nice

luispiter
Activity Score 2756
comunication
Boxey's picture

So what they're saying is, "We get that you take the short bus to school, retard." Right?

Boxey
Activity Score 8879
Melaleuca In-House
everartz's picture

maybe the huge amount of photoshop levels and contrast and whatever else used there thought that its going to save the weak communication introduced here.. but i gotta say it, it didnt!

everartz
Activity Score 7613
Art Director |

| everartz |

gwheeler's picture

The photography is good but somehow has gotten a bit too stylized—I'll go that far, but 'weak communication'? The communication seems to be perfectly clear. This transport service is very connected to where you are going, literally and figuratively. Nice, clean execution, with nothing getting in the way of the message. A slightly startling visual to get this market's attention… it's communicating quite well.

gwheeler
Activity Score 49
Molecule's picture

so what if you get where we're going??

Molecule
Activity Score 435
Copywriter
MidasTouch's picture

WTF?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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