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Bank account

Campaign
Agency Network: 
Published/Aired: 
October 2008
York Region Transit:  Bank account

Description

Print advertisement created by Rao Barrett and Welsh, Canada for York Region Transit, within the category: Transport.

Caption

Driving costs more than you think. Take the bus.

Advertising Agency: Rao Barrett and Welsh, Toronto, Canada
Photographer: Garth Grosjean
Retoucher: Doug Shimizu
Designer: Deb Cochrane, Patrick Stolk-Ramaker
Executive Creative Directors: Mike Welsh
Creative Director / Art Director: Mike Welsh
Creative Director / Copywriter: Gavin Barrett
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teenie's picture

Aw, you should have played with the taglines more! Don't get lazy and just change the word on the dial. Sheesh!

teenie
Activity Score 1894
Copywriter
Copy_Can's picture

These ads suck on their own merit, not necessarily because ACCOUNT is spelled wrong.

Copy_Can
Scam Detector's picture

That's Canadian spelling.

Scam Detector
Activity Score 1048
General Manager
Copy_Can's picture

Canadians, such as myself, spell "account" as "account".

Copy_Can
daprankster's picture

Nice approach, it deserves better line.

daprankster
Activity Score 422
Graphic Designer
ackattak's picture

Good eye! What a terrible mistake!

ackattak
Activity Score 396
Copywriter
Mark_'s picture

So if I drive a lot, and waste a lot of gas, the sum of money on my bank account will increase?

nice!

sorry, nice way of thinking, but it's not a 100% correct.

Mark_
Guest commenter's picture

no it will decrease...

(F) ull gas
(E) mpty bank account

Guest commenter
Whitefang's picture

weak as poo

Whitefang
Activity Score 509
gribovitch's picture

except the "acount" mistake, it's a very nice idea on such a subject (I mean you could do better, but then no company would do it anyway

gribovitch
Activity Score 63
creative director, switzerland |

said the joker to the clown

tantrik_indian's picture

Couldn't think of anything better again and again?

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Gavin Barrett's picture

Sorry guys. Pre-release artwork was mistakenly submitted to AOTW.
Will resubmit typo corrected version and hope Ivan will indulge me.
We did catch the spelling error - and it did run with the correct spelling. i.e. Account.
BTW, you can check out how much money you can save by visiting:

http://www.caa.ca/documents/DrivingCostsBrochure-july08-eng-WEB.pdf

Gavin Barrett
Activity Score 8
Creative Director at Barrett and Welsh
Shilpi's picture

How can u spell "account" wrong...copy mistake..plz check your copy properly...

Shilpi
Scam Detector's picture

Try to read the previous comments before you comment.

Scam Detector
Activity Score 1048
General Manager
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