Description
Print advertisement created by Inventa, Guatemala for Yokohama, within the category: Automotive.
Tyres that grips to the road.
Creative Directors: Fredy Azañón
Art Director / Copywriter / Illustrator: Fredy Azañón
Photographer: Ivan Cash
I dont like the concept, in my opinion too superficial. Artwork is good though
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Alexandre Brito
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Nah, there were soooo much better ads with the same idea before. Florida after a hurricane, all what's left of the car is are the tyres etc.
HAHA made me lol
exaggeration at its extreme. haha
:::J:::
I think this is the best ad I've seen in a while. Superb idea. Brilliant. Well done team.
shahid
very well done.....
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Aliens don't beam cars up. The 'human' truth is that aliens beam live stock and people up. That is the problem with this ad.
good line. could have been much better in execution, this alien thing doesn't quite tell the entire story. i have to watch out for dogs, cattle, pedestrians, other cars, bad roads, before i have to worry about aliens. exageration maybe, benefit....not quite there.
"U think it's perfect?! Press delete and start again!"
good with hurricane maybe better, the art is well anyway. I just have the felling the OVNI is 100 meters behind the scene.
Kind of fun idea, but the car and ship were shot at odd angles. Makes them both look like they're tipping forward towards the viewer. Also, shouldn't it be "Tyres that grip" not "Tyres that grips"?
Common strategy but fun twist.
The Jobless Writer
Will Think for Salary
the perspective, as noted earlier, is totally screwed up.
In the quiet words of the Virgin Mary... Come again?
Demonstrates the benefit well, but the execution is unbelievable... Literally...
A similar campaign was done by India's JK Tyres a few years back. Check http://www.tireunit.com/info/cool-tire-ads-by-jk-tyres/
murali duggineni
uh oh! busted!
not only done, but done 100 times better!
In the quiet words of the Virgin Mary... Come again?
totally..
(i take back the stars)
:::J:::
same ad came in my mind too, when i saw it
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~ Quite obviously, I have gathered no moss ! ~
feels too far fetched, but it`s very funny.
dclxvi
Le hace honor al nombre de la agencia... INVENTA
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