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Agency Network: 
Published/Aired: 
April 2009
Yokohama Print Ad -  Ovni

Description

Print advertisement created by Inventa, Guatemala for Yokohama, within the category: Automotive.

Caption

Tyres that grips to the road.

Advertising Agency: Inventa, Guatemala, Guatemala
Creative Directors: Fredy Azañón
Art Director / Copywriter / Illustrator: Fredy Azañón
Photographer: Ivan Cash
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Highest Rated

xcreativity's picture

I dont like the concept, in my opinion too superficial. Artwork is good though

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

xcreativity's picture

I dont like the concept, in my opinion too superficial. Artwork is good though

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture

Looks like a student ad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
El Barto's picture

Nah, there were soooo much better ads with the same idea before. Florida after a hurricane, all what's left of the car is are the tyres etc.

El Barto
Activity Score 111
Art Director
Hibon's picture

This is school work level.

Hibon
Activity Score 3734

Simple ideas are the best !

gmint7's picture

HAHA made me lol

exaggeration at its extreme. haha

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

shahidali's picture

I think this is the best ad I've seen in a while. Superb idea. Brilliant. Well done team.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

funky_frogii's picture

very well done.....

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Rabubi's picture

Aliens don't beam cars up. The 'human' truth is that aliens beam live stock and people up. That is the problem with this ad.

Rabubi
Activity Score 560
Copywriter
Dzsoi's picture

I am sorry, I like it.

Dzsoi
Activity Score 8605
Copywriter
Mandark's picture

good line. could have been much better in execution, this alien thing doesn't quite tell the entire story. i have to watch out for dogs, cattle, pedestrians, other cars, bad roads, before i have to worry about aliens. exageration maybe, benefit....not quite there.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

julienbcn's picture

good with hurricane maybe better, the art is well anyway. I just have the felling the OVNI is 100 meters behind the scene.

julienbcn
Activity Score 114
Creative Director
julienbcn's picture

not OVNI sorry , Alien

julienbcn
Activity Score 114
Creative Director
Brain-Art's picture

Enough with the alien / ovni concepts. Way overused

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

I LIKE IT TOO

silvi
Activity Score 4172
Copywriter
alexander_bickov's picture

LOL. Love it

alexander_bickov
Activity Score 3279
johnfultonphoto's picture

Kind of fun idea, but the car and ship were shot at odd angles. Makes them both look like they're tipping forward towards the viewer. Also, shouldn't it be "Tyres that grip" not "Tyres that grips"?

johnfultonphoto
Activity Score 11
Photographer at Photographer
gmint7's picture

that's a good catch.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Roger Keynes's picture

Common strategy but fun twist.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

hermotsura's picture

the perspective, as noted earlier, is totally screwed up.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

binunk's picture

like it :)

binunk
Activity Score 216
Graphic Designer at Art Director
Spoonfeederxxx's picture

Demonstrates the benefit well, but the execution is unbelievable... Literally...

Spoonfeederxxx
Activity Score 641
Copywriter
muraliduggineni's picture

A similar campaign was done by India's JK Tyres a few years back. Check http://www.tireunit.com/info/cool-tire-ads-by-jk-tyres/

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

hermotsura's picture

uh oh! busted!

not only done, but done 100 times better!

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

gmint7's picture

totally..

(i take back the stars)

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

rolling.stone's picture

same ad came in my mind too, when i saw it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

NomadDCLXVI's picture

feels too far fetched, but it`s very funny.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

Le hace honor al nombre de la agencia... INVENTA

Guest
DilipRevar's picture

good enough.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
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