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Go electric, 2

Campaign
Agency Network: 
Published/Aired: 
December 2008
Yobykes:  Go electric, 2

Description

Print advertisement created by Mudra, India for Yobykes, within the category: Personal Accessories.

Caption

No fuel, no war.

Advertising Agency: Mudra Advertising, Bangalore, India
Creative Directors: Joono Simon, Sumitra Sengupta
Art Directors: Saurabh Doke, Kanickraj.S, Moksha Carambiah
Copywriters: Sudhir Sukumar, Vijay Joy
Photographer: Tarun
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Highest Rated

Guest's picture

Such a fantastic piece of writing, I found it very helpful. Going to need to add this blog to my top picks and i also look toward reading through your other blogposts. Keep up the excellent posts!

Guest
TRICKY's picture

no fuel=no war so use electricity but electricity comes from nuclear plants so ......OMG nuclear in the hands of INDIA and PAKISTAN now i am worried

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Electricity comes from many sources. Some of the sources, such as fossil fuels, are disappearing because there is such a big demand for them. Scientists are researching new ways of generating electricity, so that if fossil fuels run out, there will be other sources. None of these alternative sources is ideal, but they all have their pros and cons. Here are some of the most popular sources of electricity; chose your favorite source in the poll on this page.

Solar energy
Solar energy is the energy that comes from the sun. We capture solar energy through solar panels. This energy produces no pollution; also it doesn�t taint anything. About the equivalent of 22 million barrels of oil of solar energy hits the United States alone per day. This might sound like the perfect energy but it is costly and besides, you can�t be sure that the sun will shine brightly without cloud cover everywhere in the country every day.

Fossil fuels
Fossil fuel is a material that can be burned and that comes from the fossil remains of animals and plants, such as long-dead dinosaurs. Some examples of fossil fuels are coal, natural gas and petroleum. This source is currently available and it is not dependent upon the weather. Some of the problems of fossil fuel use are that it causes pollution, it is a non-renewable resource and it needs to be mined from the earth. In addition, it causes acid precipitation which destroys life in lakes.

Hydroelectric power
Hydroelectric energy is produced when water falls from a high place to a low place. A hydroelectric power station contains a turbine driven by falling water from a dam. The turbine drives the generator. This form of energy produces little pollution; in addition, it does not ruin the water. The water still can be used for other purposes. Hydroelectric power does not cost any more than fossil fuels. Another advantage is that there are a lot of lakes or rivers where a dam can be built to produce energy. One disadvantage is that fish, such as salmon, can not climb over the dam, so the dam changes the environment. Another disadvantage is that when a dam is built, a huge area is flooded to make a lake, so the water displaces the people and animals living there.

Nuclear power
This energy is made by fusion or fission (if you don't know the terms go to the "about electricity" page.) It is produced in the reactor of a nuclear power station. The energy turns water into steam, which drives a turbine that powers a generator. Nuclear power produces lots of energy and can be made to power major cities. This energy, unlike other sources, produces lots of radioactive waste. If that waste gets released, it could cause devastation to a large area. In addition, it warms its waste water, so fish in the nearby lake might lay their eggs at any time of year in the warmed spot. Some fish, such as trout, cannot live in warm water.

Wind power
Wind power is produced by the wind turning a turbine. Wind power, through using windmills, has been known for many centuries. This source of energy produces almost no pollution, and it is easy to capture in many parts of the United States. Some people think that the fields of windmills ruin the beauty of the land, and some other people are bothered by the noise generated by the windmills. Also, in order to be effective, the wind speed at a power site has to be over 12 kilometers per hour. Finally, this source of power is costly and requires special equipment.

Guest
TRICKY's picture

wow can you enlighten us one more time by telling me from which materials were the bykes made of?
u see parts of it are made out some materials that are directly the sub-residues of very harmful not so friendly materials
like:

BATTERIES...................
Battery pack is the ‘fuel tank’ of a YObyke. There are various types of batteries that are used for supplying energy. There are Lead Acid batteries, Nickel Metal Hydrate (Ni-MH) batteries, Lithium batteries, etc. Although Lead Acid batteries are heavier than Ni-MH batteries, they are commonly used for electric vehicles as they are quite economical with good performance. YObykes are provided with maintenance-free Lead Acid batteries. Topping up of distilled water is NOT required. These batteries have special Deep Discharge characteristics to attain optimum performance. Battery packs are rated in volts (V) (typically multiples of 12V; i.e. 36V or 48V) and amp-hours (AH) of energy. An ampere-hour rating of battery determines the storage capacity of charge.

......see (lead acid) Hybrid Battery Toxicity

BATTERY CHARGER...........................etc
and so on
to fiber chassis,
brakes, plastic components....... you name it.. i can spend the whole day commenting but still the ad didn't move me in fact its a serious playground you 're getting into

nevertheless good effort in finding cute wigs to decorate the cast
cheers

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

diegocrescini's picture

So you're saying there was no electricity before nuclear energy?

I didn't know Franklin was struck by a nuke instead of by a bolt of lightning...

diegocrescini
Activity Score 56
Other
Guest's picture

OMG..... Was this required??? drama.

Guest
icanthink's picture

hey!!!
whats wrong with u guys????

icanthink
Activity Score 270
Creative Director
amin24e's picture

very nice
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
Guest's picture

Cannes, here we come, motherfuckers!!!!!!

Guest
Guest's picture

Cann't

Guest
Guest's picture

Cann't

Guest
Guest's picture

it aint that gr8... the cooncept seems to be quite far fetched... poor execution... deviating from the core product msg...

Guest
ihatescamads's picture

You have a shampoo bottle that everybody's pointing to. You're talking about electric bikes. yeah we get the no-fuel-long-hair thingy. But joono come on! is this what you're teaching your folks at mudra? You're so desperate that you'll rush anything as an entry. Concentrate on doing some work that has depth rather than silly silly ads like these.

ihatescamads
Activity Score 12
Guest's picture

I get no fuel, no war for electric bikes. Interesting, edgy idea. But why the shampoo bottle, why the three guys (or is it two? Is that the same guy twice?). Interesting proposition and tag. Confused mess of an ad.

Guest
Guest's picture

Such a fantastic piece of writing, I found it very helpful. Going to need to add this blog to my top picks and i also look toward reading through your other blogposts. Keep up the excellent posts!

Guest
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