Description
Print advertisement created by Mudra, India for Yobikes, within the category: Personal Accessories.
No fuel, no war.
Creative Directors: Joono Simon, Sumitra Sengupta
Art Directors: Saurabh Doke, Kanickraj.S, Moksha Carambiah
Copywriters: Sudhir Sukumar, Vijay Joy
Photographer: Tarun
3 ads on the same line. hey guys, no fuel also means no pollution. no fuel may also stand for politics, no fund crunch... open your minds guys.
creative. shmeative.
And not having war turns all the soldiers into gay? In each ad soldiers are doing something really feminine... I mean knitting delivers the message but the two other could be much different, like two different country's soldiers playing soccer or whatever... otherwise yobikes can scare the heterosexual customers.:D
“Inspiration exists, but it has to find us working.” Picasso.
funny, but still wtf? why don't they shove the cucumbers up their asses? what kind of gay soldiers are these?
anyeay, funny names in the credits

Yeah but your name beats 'em all!
ah, this reply reminds me of the times i went fishing with my father

this is sooooo gay

Gay

Cannes, here we come, motherfuckers!!!!!!

GUYS
grow up!

This one is a bit clearer than the shampoo one. good idea. Terrible execution. And if i was actually trying to sell something, i would consider a little picture of it somewhere.

i don't think we're really stopping war by saying no fuel. Atleast to an Indian this doesn't make sense.