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Prawn

Campaign
Agency Network: 
Published/Aired: 
March 2009
Yo Sushi:  Prawn

Description

Print advertisement created by Volcano, South Africa for Yo Sushi, within the category: Food.

Advertising Agency: Volcano, Johannesburg, South Africa
Executive Creative Director: Brad Copeman
Creative Directors: Francois Boshoff
Art Director / Copywriter: Francois Boshoff
Photographer: Simon Scholtz
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Guest's picture

Get the facts right.
The 'meat' in the middle of the rice are 'mock' crab. It's not even prawn!

For the Tuna visual, clearly the meat in the middle is Salmon!!!
Bad!

Guest
Guest's picture

You're right about the crabmeat, but I'm pretty sure the fish shown in the other ad is a salmon. It is just mis-labelled on the roll-over.

Guest
partially_impartial's picture

Actually if you look it up you'll see that the tail of the fish suggests it actually is a tuna....how does a mistake like that even happen? Or they thought no one would notice...

partially_impartial
Activity Score 91
Graphic Designer
Guest's picture

No expert, but I just looked a couple of shots and I think you are mistaken. The fins suggest salmon, particularly the lack of lateral fins which are a feature of tuna. The tail is consistent with salmon, and it looks a bit small for tuna.

In any even, I do not find the image appetizing, and I like sushi and sushimi.

Guest
sirvan's picture

Why would they put mock crab in a shrimp? Sushi restaurants serve cooked and raw shrimp all the time! Duh.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Mike.L's picture

It's a fresh idea ;-)

Mike.L
Activity Score 79
Copywriter
Guest's picture

I don't get it.

Guest
sunilpanikker's picture

gu concept..

sunilpanikker
Activity Score 24
Art Director at impact advertising, sharjah
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