Roundabout

Campaign
Agency Network: 
Published/Aired: 
March 2008
Yellow Pages:  Roundabout

Description

Print advertisement created by Creative Juice, Thailand for Yellow Pages, within the category: Media.

Advertising Agency: Creative Juice\G1, Bangkok, Thailand
Executive Creative Director: Thirasak Tanapatanakul
Art Directors: Thirasak Tanapatanakul
Copywriter: Wuthisak Anarnkaporn
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Highest Rated

p_hollis's picture

can someone tell me why there is a credit for a copywriter?

p_hollis
Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

arstewar's picture

wow i really dont get it

arstewar
Activity Score 232
Art Director
LeeHarvey's picture

neither do I, someone pls explain!

LeeHarvey
Activity Score 3043
Creative Director
djakuza's picture

all houses are yellow because they're listed in the yellow pages? Am I right? That's f***ing boring man!

djakuza
Activity Score 517
Art Director
johnson's picture

Great for the Visaul..not the idea!

johnson
Activity Score 45
Have Heart's picture

?!?!?!

Have Heart
Activity Score 922
Art Director
8718's picture

The most fucked up idea from Creative Juice\G1 ever.

8718
Activity Score 132
Other
Tapper's picture

the whole thing is made up of pieces of paper from the yellow book,

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
chikirom's picture

sorry.....dont understand :(

chikirom
Activity Score 133
Creative Director |

Chikirom

Blissful's picture

On the one hand I'm glad they had the balls to do something like this. It say's a lot about an agency that will produce something that could totally miss. On the other it does totally miss, i don't get it at all.

Still, I would rather make a mistake, than not run something that I believe in.

Blissful
Activity Score 142
Best ever!
p_hollis's picture

can someone tell me why there is a credit for a copywriter?

p_hollis
Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

krautland's picture

don't be such a client.

(that said, I don't get this ad at all.)

krautland
Activity Score 3212
Art Director at erm... no calls please.
Umber Jamber's picture

Wow, if you're asking that question, I can only guess you've never worked in an agency before. Or only really bad ones.

Let me break it down for you.

The creative team (AD and CW) concept off of a brief and come up with an idea together. This idea could be all copy, all visual, or anywhere in between. Everything starts with an idea and that idea starts with a team.

Does that help explain why a CW is on the credits?

Umber Jamber
Activity Score 10
An agency somewhere
simon.gross's picture

writers wrule.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
simon.gross's picture

Sure, this ad shows me how many businesses there are in yellow pages. Awesome. I already knew that. It communicates no product benefit, tells me nothing new and has absolutely nothing resembling a call to action. It's not even that pretty. Maybe it's actually a city made of banknotes, to depict all the money that was wasted producing this silliness.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Tapper's picture

there is so much chaos yet there isn't if you just look it up in Yellow pages, how do you find wjhat you want? look in the yellow book

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
scavenger's picture

i dont know. is this supposed to mean the roundabout is the centre of everywhere? like comparing the yellow pages to the roundabout, are they saying you can locate everywhere from the roundabout????????????

scavenger
Activity Score 44
creative eye ghana ltd |

hmmmmmm

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