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Stand Out, Car rental

Campaign
Agency Network: 
Published/Aired: 
November 2011
Yellow Pages / Etisalat:  Stand Out, Car rental

Description

Print advertisement created by Lowe, United Arab Emirates for Yellow Pages, within the category: Electronics, Technology.

Advertising Agency: LOWE MENA, Dubai, UAE
Creative Director: Marwan Saab
Art Directors: Prashant Yeware, Pramod Surwase
Copywriter: Marwan Saab
Account manager: Jean Pierre
Senior Account Manager: Farhan Farooq
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Highest Rated

prabhakar uppari's picture

i like whole campaign, very nice

prabhakar uppari
Activity Score 58
FCB ULKA
jackmancer2017's picture

Too simple - could have done something to give 'yellow' more meaning but this? Feels like a nice first thought though.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Roger Keynes's picture

Lovely YP expression. Great little campaign.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Takmelius's picture

Might work if everything in life was black and white!

But what if I'm looking for cheese stores? Lemon, pineapple, corn, squash or banana suppliers? Golden labrador, chick and canary pet stores? Daffodil, dandelion or sunflower shops? Raincoat, Post-it, pencil or school-bus manufacturers? Mustard, custard or butter makers? Big Bird, Pac-man, Smiley or Tweetie or Sponge Bob costume makers? :P

Oh and btw, the universally recognized colour for hard-hats is....yellow!

Takmelius
Activity Score 203
Creative Director
ACreativeSpirit's picture

Well the fact is that this can work with anything of any color except for yellow. Put green red blue purple navy pink any color and have an object the same color and the concept works.

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

Takmelius's picture

It would work if the message was, 'Be visible with yellow pages', not 'Stand out'. Any colour would be visible on any colour that's not the same as it is. But only a few colours provide a high enough contrast for them to 'stand out' on yellow. Which makes yellow just as good as any other colour in the 'making things stand out' area. :D

Takmelius
Activity Score 203
Creative Director
andylefty's picture

Simple = good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Takmelius's picture

and the simple thought here is: just like some colours create a high contrast on yellow, some brands will get noticed in the yellow pages?!

Takmelius
Activity Score 203
Creative Director
kleenex's picture

Simple, but not so hot.

kleenex
Activity Score 58633
Web Designer/Developer
whitewhite's picture

and if not yellow apges, am not gonna be on a black page for sure...so i am not too attracted.

whitewhite
Activity Score 251
Copywriter
restless44's picture

this first idea. 0 effort.
simplicity doesn't mean that you don't use your brain!!! DAH..another bad campaign from LOWE Dubai!

restless44
Activity Score 32
Creative Director at Italy
Abhishek Parikh's picture

This idea breaks the notion... that first idea should always be ignored.

Abhishek Parikh
Activity Score 568
Milan Solanki's picture

'Be visible with yellow pages' could work better, agree with takmelius

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
prabhakar uppari's picture

i like whole campaign, very nice

prabhakar uppari
Activity Score 58
FCB ULKA
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