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Coffe Stores

Campaign
Agency Network: 
Published/Aired: 
October 2009
Like
36
Views
14281
Yellow Pages:  Coffe Stores

Description

Print advertisement created by Ade, Colombia for Yellow Pages, within the category: Media.

Advertising Agency: Ade, Bogotá, Colombia
Creative Director: Nacho Martínez
Art Directors: Leonardo Silva
Copywriter: Leonardo Silva
Photographer: Cristian Borrero
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Highest Rated

Honest Dave's picture

Makes me see the yellow pages as confusing and messy, not somewhere I would want to look for something.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

prasanno's picture

Interesting...nice work ;)

prasanno
Activity Score 102
Graphic Designer
JobstVonHeintze's picture

Agreed, interesting art. But....

Does the metaphor of shredded paper really helps to sell the product (ads in the yellow pages, I presume)? With a copy like "Don't let your advertising budget end as shredded used paper." it could also work to sell more cost effective (and probably better targeted) online advertising.

JobstVonHeintze
Activity Score 65
Photographer
pierrelastname's picture

but what's the idea???

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

you found the coffee store through this service ;)

Guest
bobby666's picture

as a creative piece of communication the ad does make sense. reason the execution.

bobby666
Activity Score 1462
RMG Connect, India
mpared's picture

all the bits and pieces make this very busy and not an effective ad at all in my humble view

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

I dont quite get WHY the paper is Shredded? Just to get the Silhouettes? The visual is nice i agree.

Guest
Honest Dave's picture

Makes me see the yellow pages as confusing and messy, not somewhere I would want to look for something.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Guest's picture

Me gusta sobre todo el copy je, je, je, je, Buena doctores... impecable como siempre.

Guest
Guest's picture

why so thirsty?

Guest
Guest's picture

good work, good development of a manual technique, good idea to find services in yellow pages.

Guest
ericofthedead's picture

nice idea, but who uses the yellow pages anymore thanks to internet?

ericofthedead
Activity Score 64
rolling.stone's picture

rightly said

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

second_creator's picture

great

second_creator
Activity Score 754
Copywriter |

copywriter

Diego Puentes's picture

jejeje exelente idea hard very hard

Diego Puentes
Activity Score 10
Copywriter
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