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Pauflies's picture

Does it means that they are waiting from all night????
Buf, don't like that!!!

BEE MOVIE THAT!!!!

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

desailly's picture

It means...

a) they've been waiting all night...

and b) in their terribly fashionable designer kit (the big glitzy sunglasses).

Harvey Nichols is an ultra-designer department store, BTW.

desailly
Activity Score 470
Copywriter
Jon-Paul Mountford's picture

Yeh but the old "keep it simple" ideas still work well.
I really like these, its not over done, its a consistant set, nice photography and you have to look closer to geddit.
Could have been some photoshop'ed mess if the AD didn't know when to say when.
Fine line between making them look keen, and making them look homeless. That wouldn't have shifted a lot of frocks.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

teenie's picture

The homeless don't normally own $800 sleeping bags.

teenie
Activity Score 1894
Copywriter
Have Heart's picture

Great as ever.

Have Heart
Activity Score 922
Art Director
teenie's picture

Love it! These are hilarious. Everyone knows the client/products, so they've had a lot of fun with the culture surrounding it.

teenie
Activity Score 1894
Copywriter
LeeHarvey's picture

Yep, another gem from DDB London. Love it!

LeeHarvey
Activity Score 3045
Creative Director
Jet Propulsion Lab's picture

I like it.
But I don't love it. Not quite there for me.
Not after having seen some of the greatest advertising campaigns a fashion/retailer has EVER done in recent history. They've already set such a high standard for "intelligent funny" thinking, they're practically competing with themselves creatively.

I've seen MUCH better work from them before. (that plastic thought bubble campaign wasn't one of them, BTW.)

No, I don't love this...

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

You've said it, Jet, they're competing with themselves. No other fashionretailer even comes close. So what if their earlier work is even better, this one is great nevertheless.
I do love it

LeeHarvey
Activity Score 3045
Creative Director
Vicomte's picture

Nice campaign bu DDB London can be better

Vicomte
Activity Score 287
Copywriter at Copywriter
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