Yawns Lion

Published/Aired: 
September 2007
 Yawns Lion
 Yawns Lion

Description

Caption

Now we also open at night.

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producers at the agency: Luli Dragan, Koko Puch
Advertiser Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian
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Highest Rated

oshe's picture

There is a campaign whit the same look graphic. Its from Piscilago (Colombian Park).

··o.s.h.e··

oshe
Activity Score 850
Copywriter |

oshe.pb@hotmail.com

Both Sides of the Brain's picture

I am sorry, but is this ad saying that the animals don't get to sleep at night because of visitors? If it is, I am not sure how good this is. Could somebody tell me?

Both Sides of t...
Activity Score 173
Copywriter at Bombay
chutador de idiotas's picture

you are really not smart

chutador de idiotas
hang-the-dj's picture

Don't need the 'we also'.

Cute, if a bit obvious.

hang-the-dj
Activity Score 1262
Copywriter
washiam's picture

Cool stuff!! But I'm not sure that hippo one....

washiam
Activity Score 443
Art Director
Enas's picture

yes hippo already doing that for birds

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

berenice81's picture

GREAT !

ES SENCILLO, Y GRACIOSO, DIRECTO Y NADA PRETENCIOSO. MOLA !!

berenice81
Activity Score 136
Copywriter
elmikel's picture

Really nice shots and a good idea. Works for me.

elmikel
Activity Score 1147
Illustrator
snagesh75's picture

Yeah....both sides I strongly agree with you! This ad also (!) says that these animals keep their mouth open 24 hours..... what shit!!! Its very strange to see that there are so many people behind creation of this ad and not a single man could't thought of these negative points....please guys OPEN your eyes!!!

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
mellowmarketer's picture

well. i think its a bit cruel. wouldnt most animals be asleep at night? Unless they are gonna show case nocturnal creatures..then in that case they should show hippos and lions. ??? although both animals are know to be active at night in the wild.

mellowmarketer
Activity Score 150
Nthngmn's picture

They're not keeping their "mouths open for 24 hours." They're yawning.

Nthngmn
Activity Score 626
Art Director
Guest's picture

snagesh.... r u in advertising? if yes pls quit.

Guest
brain123's picture

He is...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Boas ideas's picture

No es tan contundente como los otros trabajos de DEL CAMPO, pero esta directo, sencillo, comunicador.

Boas ideas
Activity Score 265
Creative Director
Boas ideas's picture

No es tan contundente como los otros trabajos de DEL CAMPO, pero esta directo, sencillo, comunicador.

Boas ideas
Activity Score 265
Creative Director
panasit's picture

I think the idea is cute and simple.

Problem is that it mays back-fired. I mean, it's obviously a photo was taken during the day, and the lions are yawning. Yawning is only half about being "at night", the other half is about being BORED. Who wants to go to the zoo to see lion yawns? I look at it and I want to go to sleep, not go to the zoo.

I know where this ad comes from though. I appreciate its simplicity.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Ad Junkie At Large's picture

i agree, if the shots were taken at dusk their essage would be a lot clearer

Ad Junkie At Large
Activity Score 554
Art Director
yep's picture

predecible

yep
Activity Score 50
Art Director
CC3's picture

ironically, I have the same reaction the animals do when I read this ad.

CC3
I ate Steve Fossett's picture

Oh, how I hate lazy stock photo ads.
Oh, and I ate Stevie Fossett. Stevie, that's how I call him now.

I ate Steve Fossett
DarkSide's picture

Boring

DarkSide
Activity Score 1064
Other
Toni's picture

Scam

Toni
Activity Score 106
Art Director at Art director
oshe's picture

There is a campaign whit the same look graphic. Its from Piscilago (Colombian Park).

··o.s.h.e··

oshe
Activity Score 850
Copywriter |

oshe.pb@hotmail.com

ANDRECHE's picture

Buenisimo, argentinos tenian que ser, son barbaros!

ANDRECHE
Guepmascle's picture

[...]Zoo de Buenos Aires
Divertida manera de decirnos desde el Zoo de Buenos Aires que abren por la noche[...]

Guepmascle
Maxwedge's picture

Pretty av' for Saatchi's. Nice fifty dollar istock pic though.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Corbeen's picture

:( sad

Corbeen
Activity Score 1089
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