Girl

Campaign
Agency Network: 
Published/Aired: 
September 2010
Yashida:  Girl

Description

Print advertisement created by Publicis, Singapore for Yashida, within the category: Recreation, Leisure.

Caption

28 Dec 09 - 08 Jan 10
Yashida Ice Sculpture Exhibition
yashidaiceworks.com

Advertising Agency: Publicis Singapore
Creative Directors: Alex Lim Thye Aun, Ajay Thrivikraman
Art Directors: Tam Ivy San, Tattoo Wen Sen, Alex Lim Thye Aun
Copywriters: Alex Lim Thye Aun, Kee Wei Shern
Photographer: Jeremy Wong / Nemesis Pictures
Retoucher: Felix Wang
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jackmancer2017's picture

The campaign makes you wonder what's going on and by the time you find out you are aware of their message. Job well done.

jackmancer2017
dadada's picture

It's just a few time ago that i knew the fact that tongue stick to ice, i don't know if this fact is commun, if so, then the message is delivered :)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ivan's picture

You must live in the tropics then. It's very well know in cold countries.

ivan
Creative Director at Ads of the World
andyStock's picture

And you must never have seen Dumb & Dumber!

andyStock
Activity Score 666
Guest's picture

hhahahahaa true!

Guest
Reality Check's picture

Turns out to be an extremely 'lickable' campaign with a genuine sense of fun.

Reality Check
Activity Score 2545
ria24's picture

Hi .. 12th International Concerned Communicator Award for social print advertising is open for entries.

no entry fee. Prize is US $ 11,000

just upload ur ad/s based on any social issue on http://collage.visageimages.com/wp-content/cca/2010/

no restriction on number of entries.

rgds

ria24
Activity Score 30
Marketing Manager at india
Migzter13's picture

haha... won't do that to an ice sculpture though:P

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

Ouch. Attention grabbing.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

tongue looks fake

Guest
Guest's picture

One idea, three diferent people doesn't make it a campaign. It makes that a cop out

Guest
Lila_B's picture

great idea :) hahaha

Lila_B
Activity Score 68
ISCAE
Guest's picture

it's my daughter's tongue, 100% real, no retouching done.

Guest
silvi's picture

Dumb & Dumber, but different aproach

silvi
Activity Score 4170
Copywriter
Guest's picture

Definitely creates a visceral connection--nice.

Guest
F.Abboud's picture

made me laugh; I guess it deliver the message.

F.Abboud
Activity Score 218
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