Description
Print advertisement created by Publicis, Belgium for Yarrah, within the category: House, Garden.
Dogs eat enough chemicals.
Yarrah. Organic food for dogs.
Creative Directors: Alain Janssens, Paul Servaes
Copywriter: Benoît Menetret
Art Director: Jean-Marc Wachsmann
Photographer: Kurt Stallaert
Graphic Designer: Christophe Van Tricht
Typographer: Olivier Laga
Art Buyers: Laurence Maes, Martine Delpierre
Account Supervisor: Filip Van Der Haegen
Planner: Tom Theys
They won a film lion last year with the same idea. They want their Press/outdoor lion now. :)
they should have stuck with a single execution or come up with more ideas. it's a good one shot. but shooting the same idea with a different model and dog, doesn't make it a campaign.
Very good, but ewwww.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
as funny as it may seem, insulting your customers won't get you a sale
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
except their customers aren't 90-year-old ladies. younger people are much more likely to buy anything organic and they'll see the humor (and benefit) in these.
and before you know it, they'll become 60+ and we'll have a new ad saying your old dog looks younger than you - have some of his food as well...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
i don't think they'll remember this ad 30 years from now. and if they do, they'll remember it for what it was. an innocent joke. some ads go too far in their humor. i don't think this is one of them.
This is funny, not offensive. Dog owners do have a sense of humor
oh my dior!
I got a big laugh from these. I think they are wonderful.
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