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Blonde Mamy

Campaign
Agency Network: 
Published/Aired: 
December 2011
Like
17
Views
6925
Yarrah:  Blonde Mamy

Description

Print advertisement created by Publicis, Belgium for Yarrah, within the category: House, Garden.

Caption

Dogs eat enough chemicals.
Yarrah. Organic food for dogs.

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Copywriter: Benoît Menetret
Art Director: Jean-Marc Wachsmann
Photographer: Kurt Stallaert
Graphic Designer: Christophe Van Tricht
Typographer: Olivier Laga
Art Buyers: Laurence Maes, Martine Delpierre
Account Supervisor: Filip Van Der Haegen
Planner: Tom Theys
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izzlah's picture

strong!

izzlah
Activity Score 229
Copywriter
TexasH's picture

They won a film lion last year with the same idea. They want their Press/outdoor lion now. :)

TexasH
Activity Score 365
copywriter
vote4pedro's picture

they should have stuck with a single execution or come up with more ideas. it's a good one shot. but shooting the same idea with a different model and dog, doesn't make it a campaign.

vote4pedro
Activity Score 4601
Copywriter
morse's picture

Very good, but ewwww.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture

as funny as it may seem, insulting your customers won't get you a sale

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture

except their customers aren't 90-year-old ladies. younger people are much more likely to buy anything organic and they'll see the humor (and benefit) in these.

vote4pedro
Activity Score 4601
Copywriter
Hadrons's picture

and before you know it, they'll become 60+ and we'll have a new ad saying your old dog looks younger than you - have some of his food as well...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture

i don't think they'll remember this ad 30 years from now. and if they do, they'll remember it for what it was. an innocent joke. some ads go too far in their humor. i don't think this is one of them.

vote4pedro
Activity Score 4601
Copywriter
MindDrift's picture

This is funny, not offensive. Dog owners do have a sense of humor

MindDrift
Activity Score 1168
Graphic Designer
chicagohour's picture

Good ones...

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

rakel's picture

oh my dior!

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
AlvarezArt's picture

I got a big laugh from these. I think they are wonderful.

AlvarezArt
Activity Score 82
Creative Director
Bill Me Now's picture

ha, which one's the dog?! woof...

Bill Me Now
Activity Score 180
rebel's picture

grossssssss! but effective gets the point across.

rebel
Activity Score 7
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