Roof

Campaign
Agency Network: 
Published/Aired: 
April 2011
Yarra Trams:  Roof

Description

Print advertisement created by Helsinki, Australia for Yarra Trams, within the category: Transport.

Caption

Unfortunately life doesn't come with safety handles to save you from a fall.
Our trams do.
When you get on. Hold on.

Advertising Agency: Helsinki Agency, Melbourne Australia
Creative Director: John Hillier
Art Director: Mikey Tucker
Copywriter: Julian Penwright
Photographer: Garry Moore
Account Director: Susie Cotterill
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atb2005's picture

Strange approach to promoting public transport. The "safety handles" can't possibly be the main benefit of using a tram.

atb2005
Activity Score 13547
Adwait's picture

Too explanatory. Did the client write the copy?

Not fun, could have been better.

Adwait
Activity Score 29
Copywriter
ZZbottom's picture

those safety handles look a bit toyish

ZZbottom
Activity Score 111

zzbottom

Boxey's picture

Painful to read.

Boxey
Activity Score 8875
Melaleuca In-House
AKesseli's picture

Get rid of that ridiculous tool in his left hand. atb2005, you're absolutely right. How could safety handle quality sway a consumer?

AKesseli
Activity Score 210
Boston University
Magood's picture

Ouch...

Magood
Activity Score 125
Copywriter
adgoodie's picture

My sphincter could come up with better creative than this.

adgoodie
Activity Score 198
Copywriter
rastaparta's picture

The copy should say: "Get ready for fails every time you get our rails".

rastaparta
Activity Score 158
Art Director
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