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Blackhead Remover

Agency Network: 
Published/Aired: 
January 2012
Yardley:  Blackhead Remover
Yardley Print Ad -  Blackhead Remover

Description

Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley's Blackhead Solution.

Print advertisement created by Bester Burke Slingers, South Africa for Yardley, within the category: Health.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee
Account Director: Shirley Bester
Account manager: Lynn Willoughby
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Mike Z.'s picture

Cute and clever, but will the target audience be likely to read that much to get the point?

Mike Z.
Activity Score 16
Copywriter
Hadrons's picture

Outstanding as a thought & strategy. did it work?

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Cool.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Very smart. Well done.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture

a bit too subtle
people won't just get it

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

simonds08's picture

i agree... if all the dots were traveling to the ad, that would be a better execution.

simonds08
Activity Score 598
shaun1800's picture

Clever idea but not effective. It relies on people reading both the article and the ad. Even then they might not get it.

shaun1800
Activity Score 293
Copywriter
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