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Li Kui

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.

Print advertisement created by BIG, China for Yanghe, within the category: Alcoholic Drinks.

Caption

Yanghe Blue Classics – Soften your heart.

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng
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Highest Rated

Moonwalley's picture

In a good style. I mean shall work nice for local market

Moonwalley
Activity Score 9
Copywriter at Linea 12/etc ful service agency. Kiev, Ukraine
dsklan's picture

nice art but nothing new

dsklan
Activity Score 1926
Art Director at homeshop
firebug's picture

like illustration

firebug
Activity Score 1113
bobby666's picture

again gd illustration - Li n Cheng.

bobby666
Activity Score 1460
RMG Connect, India
Moonwalley's picture

In a good style. I mean shall work nice for local market

Moonwalley
Activity Score 9
Copywriter at Linea 12/etc ful service agency. Kiev, Ukraine
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