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Wolf

Campaign
Agency Network: 
Published/Aired: 
February 2008
Yamaha:  Wolf

Description

In Italy, the symbol of the city Of Rome is a Wolf. For Naples a Donkey, for Catania an Elephant.

Print advertisement created by 1861 United, Italy for Yamaha, within the category: Automotive.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Vincenzo Gasbarro
Art Directors: Vincenzo Gasbarro
Copywriters: Federico Ghiso
Photographer: Roberto Carrer
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Mr.Top's picture

... and AGAIN!

Mr.Top
Activity Score 728
everartz's picture

i wanna be in the middle not biased to any side.. for that i think maybe italian advertising industry has this "level" for certain reasons only italian can know about.. maybe they find it very funny there.. or it answers the briefs given in the creative departments so they are happy with what they do, but they must admit that their work isnt meeting the international standards of our industry..
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Torenaga's picture

I'm italian and i agree with you. Think that United is the best italian creative agency.
I would like to make some good works, but in Italy it's IMPOSSIBLE. I'm in adv from 4 years
and i have lost all my battles against clents, account and sometimes creative director.
add that young creatives are not paid and work every day until 9/10 p.m. to produce shit.
This is Italy.

Torenaga
Activity Score 140
Copywriter
unaquestionediali's picture

as an italian i totally agree.
just a few peolple try to reach the international standards. even less are able to.
sad, sada, italian adv world.

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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elgrecones's picture

just think that the animals should be smilling, using a helmet, some googles.. little more expression... pleasure expression

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Torenaga's picture

This campaign is not comprehensible for italian people too. If i see that wolf i don't think at simbol of Rome.
This is a my opinion. Peace.

Torenaga
Activity Score 140
Copywriter
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