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Why I can't go

Campaign
Agency Network: 
Published/Aired: 
October 2009
Yamaha:  Why I can't go

Description

Print advertisement created by McCann, Colombia for Yamaha, within the category: Automotive.

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director / Copywriter: Raul Rodriguez
Creative VP: Samuel Estrada
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satrianee's picture

This could work in Yamaha's blog as a post. But as a print? I don't think so.

How is the client persuaded not showing the brand anywhere?

satrianee
Activity Score 3748
stevel's picture

is that a typo????? observe:

"He didn't seem to be going anywhere in
What was that guy doing...."

nice.

stevel
Activity Score 423
CurryJ's picture

Long copy ads have their place. An advertisement for Yamaha unfortunately doesn't seem to be that place. Unless it's as awesome as this campaign...

http://adsoftheworld.com/media/print/vespa_behind

http://adsoftheworld.com/media/print/vespa_hated

http://adsoftheworld.com/media/print/vespa_embrace

http://adsoftheworld.com/media/print/vespa_against

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

germanhudders's picture

Great long copy, but i dont see it working here... maybe the brand missing, some visual element something...

germanhudders
Activity Score 336
Copywriter at Droga5
Srivatss N Iyer's picture

U want people to jog or ride the bike???
And what makes you think people are WAITING to buy the Yamaha YBR 250?

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
vidya.shankaran's picture

for a macho brand like Yamaha, this copy is just fizzling out

vidya.shankaran
Activity Score 724
tantrik_indian's picture

Not emotional or logical enough for a person to want a bike, i guess.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

the201's picture

Otro???? pffff

the201
Activity Score 19
Art Director
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