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Simplicity, 1

Campaign
Agency Network: 
Published/Aired: 
August 2009
Yamaha:  Simplicity, 1

Description

Other additional credits:

Print advertisement created by McCann, Colombia for Yamaha, within the category: Automotive.

Caption

The simplicity of the complicated.

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director: Juan Fernando Gómez
Copywriter: Martin Delgado
Creative VP: Samuel Estrada
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jackmancer2017's picture

What's so simple about this quad?

jackmancer2017
smartar's picture

I dont really get it, but I like the art direction

smartar
Activity Score 54
Art Director at diluvia
pinkads's picture

i like the bike illustrtion

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

Marlus Lau's picture

Don't get it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
amchamas's picture

i don't think this squiggle crap is going to make me buy a + $1000 vehicle. lame.

amchamas
Activity Score 92
Art Director
maranca82's picture

Strategically, they're totally off on this. This is beautifully crafted and very artistic - the copy is almost poetic. Unfortunately, their target market isn't so inclined.

maranca82
Activity Score 422
Copywriter
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