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Police

Agency Network: 
Published/Aired: 
June 2007
Yamaha:  Police
Yamaha Print Ad -  Police

Description

Print advertisement created by 1861 United, Italy for Yamaha, within the category: Automotive.

Caption

The new F350 high speed outboard is coming. Yamaha

Advertising Agency: 1861 United, Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Vincenzo Celli
Photographer: Giovanni Pirajno
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JAGGY's picture

Where's the thrill of YAMAHA ?

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

LAZ's picture

on the oceans theres no speed limit (not including the harbors), so to me this seems very forced.

LAZ
Activity Score 288
Art Director
bknowlden's picture

Water says "boat", radar gun says "too fast". This resonates with me, but I am not knowedgable on the subject. I could see where the audience would dismiss this piece and less than insightful.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

LAZ's picture

My point exactly.

LAZ
Activity Score 288
Art Director
futura's picture

funny and simple :)

futura
Activity Score 148
Other
Have Heart's picture

Boring.

Have Heart
Activity Score 922
Art Director
Incognito Gigolo's picture

Why most of the Italian ad's are so yesterday...?

Incognito Gigolo
Activity Score 4
Art Director
otto54's picture

whats wrong with this ad?
And most of all who cares if it is an italian or a japanese or thailandese ad?
For me it works, maybe it is not the best ad ever, but it is clver and works very well on the Yamaha sea engine brand.
I like the execution, simple and effective.
Bravi.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Brainsugar's picture

Francesco, this only a not so good idea. It's forced, wrong, not so clever, because as someone else said, there is no speed limit on the sea.
If you base your ad on truth you will do best ads.
Read bill bernbach.

Brainsugar
Activity Score 1631
Copywriter
special k's picture

bill? it's you?

special k
Activity Score 145
Creative Director
special k's picture

incognito gigolo,
probably it is because we are one day forward belgium...

special k
Activity Score 145
Creative Director
Brainsugar's picture

ha la misma en el deserto
y'a la même dans le désert
there is the same in the desert

Brainsugar
Activity Score 1631
Copywriter
special k's picture

brainsugar,
I have to give you a tremendous news.
speed limits in the sea: they do exist.
at least for the italian laws.

look for it.

special k
Activity Score 145
Creative Director
Brainsugar's picture

a better ad would have been a speed boat hidden behind a poster in the middle of the sea.

But I think it as already been done.

And why do I look for an ad based on a bad bassement?...

Brainsugar
Activity Score 1631
Copywriter
restless_r's picture

i agree with brainsugar

restless_r
Activity Score 275
Art Director
Blahg's picture

I like it and thought it was well pulled off. As a consumer if I were to see this in a magazine I'd get a chuckle, and most importantly, I'd get the impression that Yamaha had fast boats which is exactly what this Italian agency was trying to do. Nice work.

Blahg
Activity Score 616
Copywriter
matat's picture

Its not genius but i think it delivers the correct message yamaha = fast plus its pretty to look at.
Some of the most awarded ads in the world are based on exaggerating the benefit not always truth
take the Nugget shoe polish campaign...one of the most awarded campaigns at Cannes.

matat
Activity Score 40
Art Director
Incognito Gigolo's picture

Please... This is far away from the Nugget ad...

Incognito Gigolo
Activity Score 4
Art Director
x-men's picture

A new location for an old idea.

x-men
Activity Score 340
Creative Director
matat's picture

Incognito Gigolo learn to read...I did not say its anywhere as good or close to the nugget campaign, I said it has the same mechanism of exaggerating the product benefit.

matat
Activity Score 40
Art Director
Brainsugar's picture

exagerating yes, but exagerating the truth.

Brainsugar
Activity Score 1631
Copywriter
matat's picture

Yes but exaggerating the truth often wins awards like the nugget campaign...
realistically you wouldn't be able see a criminal around the corner on your shoe just like you don't get speed cameras in the middle of the ocean
= exaggerating the product benefits.

matat
Activity Score 40
Art Director
Spanky's picture

what truth is this exaggerating? there are no speed limits on water. and even if there were, i don't think the itallian coast guard would be dumb enough to try to catch them with a stationary object. in my opinion, this is bad student work with a relatively big budget.

Spanky
Activity Score 4899
Other
special k's picture

hey, brainsugar and gigolo!

we have understood your idea.
we have understood you don't like this work.
you don't have to convince anyone.

come on... take it easy.

well, let's talk about cannes.

the art director of this work
is finalist in cannes 2007.

what's about you?

special k
Activity Score 145
Creative Director
Brainsugar's picture

Arghhhhh... you killed me...I've never been finalist at cannes....let me here... go away without me....arggghhhh. tell my wife I love her.... And I love you too special K....

Brainsugar
Activity Score 1631
Copywriter
special k's picture

brainy.
it's hard for me to say.
but.

your wife...
she is escaped with the art director of yamaha work...

that's life.

special k
Activity Score 145
Creative Director
Rog's picture

Boony! Hang-the-dj! kre8! Chris! Davosk!
Or any other Aussies out there...
Was it a Toyota 4WD poster/dps a few years back... with the cop/radar on a rock in the middle of nowhere?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jonft's picture

Have Can or Can't(cannes)... you're only as good as your last Ad!

jonft
Activity Score 264
Creative Director |

jono

special k's picture

>>>jonft,
probably this fits for maldives...

special k
Activity Score 145
Creative Director
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