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Lighthouse

Campaign
Agency Network: 
Published/Aired: 
October 2009
Yamaha:  Lighthouse
Yamaha Print Ad -  Lighthouse

Also From This Campaign 2

Description

Print advertisement created by 1861 United, Italy for Yamaha, within the category: Automotive.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Mattia Perego
Art Director: Daria Paraboni
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
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ManojMaani.com's picture

good

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
Juan Cabral's picture

Hahahaha... From italian agencies, 180 United is the least bad.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

ooooooooooo.k.......

Guest
Marlus Lau's picture

Interesting...

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
CrackerJackFlash's picture

I can dig it

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

LeeHarvey's picture

Okay ad.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

hehehehe I like it a lot

Guest
Guest's picture

someone has to kill this idea all together. it's been over used. lets get some fresh thoughts. pleasssssssssse.

Guest
everartz's picture

i like it, good work. better than the average italian work

everartz
Activity Score 7613
Art Director |

| everartz |

nepstein's picture

*yawn*

nepstein
Activity Score 197
Parsons School of Design
munirgee's picture

Can anybody explain me this Ad, ...please

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.

Guest
Guest's picture

Quando stavo entrando in accademia c'era una campagna che mi fecero vedere: un lampione ruotato verso la strada invece che verso l'alto che illuminava una moto parcheggiata ed era per un antifurto... Quindi secondo me la campagna è bella, ma il meccanismo non è nuovo.

Guest
Chopper's picture

Is that the Yamaha Y-COP security system?
To have a special light on over the night?
And what's gonna happen if Yamaha achieves the goal to sell its product to a second boat?

Chopper
Activity Score 1015
Guest's picture

very nice.

Guest
Guest's picture

Wait, is that a lighthouse shedding a spotlight on a product? Wow.

Guest
Blashyrkh's picture

A very small detail is missing, the trigger (just my 2 ¢). Anyway the ad is well done.

Blashyrkh
Activity Score 32890
Art Director
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