I lied to my boss

Agency Network: 
October 2009
Yamaha:  I lied to my boss


Print advertisement created by McCann, Colombia for Yamaha, within the category: Automotive.

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director / Copywriter: Raul Rodriguez
Creative VP: Samuel Estrada
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satrianee's picture

It says "print" above. Really?

Maybe the copywriters can not find a good way to summarize an idea... then, it's not a "print" to me.

Activity Score 3746
ivan's picture

I'm not sure I understand the concern correctly. By print I mean press ads, posters, etc. Is that not ok?

Creative Director at Ads of the World
satrianee's picture

Exactly. This looks like a blog post instead of a poster. There is no company logo even.

Activity Score 3746
silvi's picture

Sometimes, long copies has sense. Not in this case, i think.

Activity Score 4170
Srivatss N Iyer's picture

I didn't understand the message

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
vidya.shankaran's picture

Me lost!

Activity Score 724
dave.swanson's picture

The copy wasn't well-done. In today's world, if the story isn't intriguing then you've lost 90% of your ADD ridden audience (including myself). So If you can't make it short and sweet, at least make it catchy and interesting. Don't ramble on like my Aunt Elma at the christmas feast after a bottle of scotch. This ad, sadly, reminds me of dear aunt Elma.

Activity Score 127
Ringling College of Art and Design
shahidali's picture

unfortunately, they lost it somewhere. the idea of getting lost with teenagelike exuberance and little mischiefs was good and goes with the brand & TG but the team couldn't handle it properly. too long a copy and the twist is not reflecting.

Activity Score 4065
Dhaka, Bangladesh |


rolling.stone's picture

i love copy based ads, but in this case it doesn't seems having much substance

jogging one has still some bit of quality but this one ...................

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

the201's picture

El target de esto es gente aburrida que le gusta andar en moto? Que mal, no creo alguien vaya a comprar una YBR después de ver esto.

Activity Score 19
Art Director
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