Description
Yamaha XJ6 Chrysalis. The campaign for XJ6 tells about the entry in the world of motorbikes, thanks to a bike that is easy to drive but offers exciting performances. The passage to the new phase is represented by a biker driving out of a chrysalis. The bike is the vehicle to access a new life: the life of a biker. Yamaha XJ6. Reborn as a biker.
Print advertisement created by 1861 United, Italy for Yamaha, within the category: Automotive.
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Filippo Solimena
Copywriters: Carlo Pinzi
Photographer: Fulvio Bonavia
Mock-up artist: Filippo Cazzaniga
Art Buyer: Maria Benenati
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Filippo Solimena
Copywriters: Carlo Pinzi
Photographer: Fulvio Bonavia
Mock-up artist: Filippo Cazzaniga
Art Buyer: Maria Benenati
Jun 05, 2009 - 15:51Guest
nice. but think the tag could've been more subtle rather than a see-say.
Jun 06, 2009 - 7:50Emran Hayat
nice execution.. like the reborn concept
Art Director at IAL Saatchi & Saatchi |
Creativity is a natural extension of our enthusiasm
Jun 08, 2009 - 4:08Guest
The rebirth of italian advertising.
Jun 08, 2009 - 11:45Guest
It's sublime!
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