Agency Network: 
June 2009
Yamaha:  Chrysalis
Yamaha Print Ad -  Chrysalis


Yamaha XJ6 Chrysalis. The campaign for XJ6 tells about the entry in the world of motorbikes, thanks to a bike that is easy to drive but offers exciting performances. The passage to the new phase is represented by a biker driving out of a chrysalis. The bike is the vehicle to access a new life: the life of a biker. Yamaha XJ6. Reborn as a biker.

Print advertisement created by 1861 United, Italy for Yamaha, within the category: Automotive.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Filippo Solimena
Copywriters: Carlo Pinzi
Photographer: Fulvio Bonavia
Mock-up artist: Filippo Cazzaniga
Art Buyer: Maria Benenati
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Guest's picture

nice. but think the tag could've been more subtle rather than a see-say.

Emran Hayat's picture

nice execution.. like the reborn concept

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Notorious's picture

what da!

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

The rebirth of italian advertising.

Guest's picture

It's sublime!

bad astronaut's picture


bad astronaut
Activity Score 528
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