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Bang

Campaign
Agency Network: 
Published/Aired: 
October 2009
Yamaha:  Bang
Yamaha Print Ad -  Bang

Also From This Campaign 2

Description

Print advertisement created by 1861 United, Italy for Yamaha, within the category: Automotive.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
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Davosk's picture

Where's the rider?

Davosk
Activity Score 4811
Art Director
jackmancer2017's picture

eating pizza

jackmancer2017
iRIO's picture
iRIO
Activity Score 224
jobless
Juan Cabral's picture

I didn't get it. Could someone explain me?

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

it's a sonic boom effect seen when aircraft break the sound barrier.

links:
http://www.youtube.com/watch?v=QX04ySm4TTk&feature=related

http://en.wikipedia.org/wiki/Sound_barrier

Guest
Davosk's picture
Davosk
Activity Score 4811
Art Director
Jet Propulsion Lab's picture

THE world-renowned Juan Cabral doesn't even know what a sonic boom is or looks like.

Hmmmmm....

Jet Propulsion Lab
Activity Score 10679
Copywriter
Juan Cabral's picture

Thank you, guys. Now, I got it... I would say that´s better than Italian average...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

he is not cabral Juan, cabral lives in London and this clown who is taken his name lives in Germany

Guest
Juan Cabral's picture

Of course, I am not Cabral. If I were, I wouldn't be here talking to invisible people.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

munirgee's picture

thanks for asking... i thought it as just smoke but above friends gave the clue. thanks everyone... :)

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

its sonic boom

Guest
Guest's picture

it´s braking through the sonic barrier. its a first thought i saw often presented by juniors and always rejected by the cds. finally one junior must have found a cd who let it through. 2/10

Guest
Guest's picture

its about breaking the wall ,speed of sound.Like the jets

Guest
Guest's picture

Hahaha... "Where's the rider?" - Good one Davosk.

The bike is so fast that it goes beyond the sound barrier. When a plane does this, you can see a cloud forming around it.

check this out: http://www.youtube.com/watch?v=-d9A2oq1N38&feature=related

Still, there is rider missing. =)

Guest
Guest's picture

the rider's blown up meanwhile.

Guest
mikeelrapido's picture

Just great!!!!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

is not a sonic boom, is a BULLET (Bang)

Guest
Guest's picture

So fast that it goes beyond the sound barrier?

Sorry, but is the first thinking.

Guest
CrackerJackFlash's picture

yawn

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

victor_oliveira's picture

good job.

victor_oliveira
Activity Score 7
Art Director
Peter66's picture

Old stuff.

Peter66
Activity Score 718
LeeHarvey's picture

Sound barrier okay, but why on earth is it driven by the invisible man?!

LeeHarvey
Activity Score 3045
Creative Director
EtSi's picture

Already seen but the execution is good.

EtSi
Activity Score 10
Graphic Designer
nepstein's picture

The execution is good? They didn't even bother to put a driver on a motorcycle that's apparently going faster than sound...

nepstein
Activity Score 197
Parsons School of Design
Guest's picture

Very Old art direction

Guest
mmackinven's picture

I think it just blew a cylinder...

Needs a rider for this to work!

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.

Guest
AmOgodzzz's picture

Art direction is great, the line on the bottom right is not. Would have been a great ad if it had an insightful or clever line of copy.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

love the bike not the ad. it's too literal.

Guest
Guest's picture

with no rider it's look weird to me.
...o yes i agree, they need cleverer copy.

Guest
Guest's picture

Una moto così veloce da superare il muro del suono? Che pensierone, complimentissimi.

Guest
Guest's picture

i think its like a James Bond bike, like remote control activated or somthin...

Guest
blacksmurf's picture

no rider, wheels are rollings but the motorbike and the road are frozen.
weird art direction to me.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

dthlb72's picture

very good execution! すごい!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

So fast that the rider can't hold on to it...

Guest
Guest's picture

The coolest motorcycle ever with the worst ad ever!!!

Guest
macluvin's picture

ghost ride the whip!

macluvin
Activity Score 397
Art Director
mcfly's picture

The strategy is sound though - the R1 is the top of the range and anyone who is on a smaller bike always sees themselves as being limited by its performance (even if they are not that good a rider) so they aspire to own the top of the range, the bike without barriers as it were.

The blame here lies with the client who didn't approve the cost for a decent photoshoot - with a rider (note there is no licence plate either so it's more than likely a stock shot from Yamaha).

mcfly
Activity Score 50
Graphic Designer
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