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Fashion Faces,

Campaign
Agency Network: 
Published/Aired: 
January 2011
Yalook.com:  Fashion Faces,

Description

Development of a new online fashion retailer from naming and brand personality, look & feel to a unique launch communication. We awakened clothing of the first collection to fashion faces and made the clothes to the stars of the launch campaign. The fashion faces were created in New York by Bela Borsodi by folding clothes from yalook's first collection to faces - the fashion faces. The garments were not cut or glued, just folded. The result: twelve individual fashion characters. These are focus of our campaign.

Print advertisement created by Futurebrand, Germany for Yalook.com, within the category: Fashion.

Caption

Down vest by Tommy Hilfiger and many more fashion brands on yalook.com

Advertising Agency: Futurebrand, Hamburg, Germany
Creative Director / Art Director: Jonathan Sven Amelung
Photographer: Bela Borsodi
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Highest Rated

Cutarica's picture

The whole series is brilliant, but I'm thinking it's for the brand itself, rather than the specific clothing items, because my buying desire won't sprout from seeing a crumpled up blouse or a pair of jeans. So yes for the brand/website is good, but not for the items.

Cutarica
Activity Score 3451
Illustrator
Cutarica's picture

The whole series is brilliant, but I'm thinking it's for the brand itself, rather than the specific clothing items, because my buying desire won't sprout from seeing a crumpled up blouse or a pair of jeans. So yes for the brand/website is good, but not for the items.

Cutarica
Activity Score 3451
Illustrator
joelapompe's picture
joelapompe
Activity Score 3929
pitted prunes's picture

saw the link koelapompe gave. I think BBDO milan did a better job with the face thing.

pitted prunes
Activity Score 216
dean viii's picture

Faces created out of clothing/shoes has been done to death. Stop. Now.

dean viii
Activity Score 1686
Creative Director
Lazarus's picture

scary

Lazarus
Activity Score 1536
Creative Director
Glut's picture

Faces of cloth? mmm

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
aRianna23's picture

SOOOOO OLD!!!

aRianna23
Activity Score 281
Media Buyer at CultureSpan Marketing
spinsarah's picture

I actually love the idea for this series. I even visited the link someone posted above to see if it was really just a copy of someone else's concept: although they are similar, this one executed it much better than the previous attempts.
It's overall good in my book.

spinsarah
Activity Score 110
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