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A sound mind in a sound body

Agency Network: 
Published/Aired: 
June 2020
Yakult: A sound mind in a sound body
Yakult Print Ad - A sound mind in a sound body

Description

A well known proverb translated into well known forms. A reminder of the benefits of chess and product consumption.

Print advertisement created by Rai, Brazil for Yakult, within the categories: Food, Non-Alcoholic Drinks.

Advertising Agency: GrupoRai, São Paulo, Brazil
Creative director/art director: Min Park
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