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Mermaid

Campaign
Agency Network: 
Published/Aired: 
May 2008
Yahoo:  Mermaid
Yahoo Print Ad -  Mermaid

Also From This Campaign 2

Description

Only search within 100 degree, why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.

Print advertisement created by DDB, China for Yahoo, within the category: Professional Services.

Advertising Agency: DDB Shanghai, China
Creative Directors: Jody Xiong
Art Directors: Jody Xiong
Copywriter: Meredin Xu
Illustrators: Jody Xiong
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Highest Rated

fractalrene's picture

I like the idea, the art direction could take another thought.

fractalrene
Activity Score 1504
Copywriter
ahpitt's picture

I like the copy very much.

ahpitt
Activity Score 342
Art Director at Art Director
whitespace's picture

Is the fatty gonna eat the fishies?

whitespace
Activity Score 1953
Creative Director
karankal's picture

Print ad for an internet search engine. Hmmm...

The guy doesn't see the mermaids because his range of sight is only 100 degrees. Ok, I'm getting that. But the playfulness of the image doesn't quite bite. Google has much more playful images in their homepage logos, and they are images that reflect the Google brand attitude/character/look.

But the wordplay is very good. Baidu should consider a change of name ;)

karankal
Activity Score 52
Copywriter
renzz's picture

I feel the idea is extremely forced..

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

sneakyhands's picture

his pants should be lost behind him as well.

sneakyhands
Activity Score 1857
Copywriter
TrrrTrrr's picture

I googled Yahoo!

TrrrTrrr
Activity Score 36
cooldepp's picture

nice copy

cooldepp
Activity Score 314
Copywriter
slip's picture

Forced. Busy.

slip
Activity Score 919
designer |

SJB

fanfantastic's picture

haha, i love the copy.

fanfantastic
Activity Score 9
Shanghai
fanfantastic's picture

however, why not directly use 百度?
100 degree is a little bit twisted, possibly.

fanfantastic
Activity Score 9
Shanghai
patUDAY's picture

UDAYpatwardhan@09820654722 CD

Wonderful ad!

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Hibon's picture

Just...bravo !

Hibon
Activity Score 3734

Simple ideas are the best !

fractalrene's picture

I like the idea, the art direction could take another thought.

fractalrene
Activity Score 1504
Copywriter
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