Description
Only search within 100 degree, why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.
Print advertisement created by DDB, China for Yahoo, within the category: Professional Services.
Creative Directors: Jody Xiong
Art Directors: Jody Xiong
Copywriter: Meredin Xu
Illustrators: Jody Xiong
Highest Rated
I like the idea, the art direction could take another thought.
Print ad for an internet search engine. Hmmm...
The guy doesn't see the mermaids because his range of sight is only 100 degrees. Ok, I'm getting that. But the playfulness of the image doesn't quite bite. Google has much more playful images in their homepage logos, and they are images that reflect the Google brand attitude/character/look.
But the wordplay is very good. Baidu should consider a change of name ;)
I feel the idea is extremely forced..
- Has everyone noticed the secret behind these signatures? -
however, why not directly use 百度?
100 degree is a little bit twisted, possibly.
UDAYpatwardhan@09820654722 CD
Wonderful ad!
UDAYpatwardhan@+91 22 98206 54722
I like the idea, the art direction could take another thought.
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