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Martians

Campaign
Agency Network: 
Published/Aired: 
May 2008
Yahoo:  Martians
Yahoo Print Ad -  Martians

Also From This Campaign 2

Description

Only search within 100 degree, why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.

Print advertisement created by DDB, China for Yahoo, within the category: Professional Services.

Advertising Agency: DDB Shanghai, China
Creative Directors: Jody Xiong
Art Directors: Jody Xiong
Copywriter: Meredin Xu
Illustrators: Jody Xiong
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Highest Rated

Guest's picture

Very similar to the HP printer TVC idea done years ago by Saatchi?

Anyway, for both ads the visual is too low impact.

Do like the attack on Baidu, though. But in Chinese internet site, no one would believe Yahoo can beat Baidu. No amount of advertising can change that fact.

Guest
karankal's picture

This works much better than the half-naked fisherman! I'm liking this!
Although it is print... for a search engine. It's not like we're asking the people to switch from searching the newspapers to searching the web, we're asking for existing Baidu search engine users to switch to the wider perspective of Yahoo 360 search engine.

karankal
Activity Score 52
Copywriter
sneakyhands's picture

few probably care, but earth is too big. it would be cool, at least for me, if they showed both martian moons instead. concept is good too, get more from yahoo. the execution is weird, in an MTV sort of way -- good weird, stand-out weird.

sneakyhands
Activity Score 1857
Copywriter
funky_frogii's picture

love these ........very good.

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

cooldepp's picture

good one.

cooldepp
Activity Score 314
Copywriter
shitix-'s picture

i would much more prefer instead of seeing the 100,to do something with graphics in that area.

shitix-
Activity Score 232
Prakash Jayashanmugam's picture

..nice

Prakash Jayasha...
Activity Score 111
Creative Director at quirkee |

..

des4graphic's picture

nice (2)

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

Guest's picture

Very similar to the HP printer TVC idea done years ago by Saatchi?

Anyway, for both ads the visual is too low impact.

Do like the attack on Baidu, though. But in Chinese internet site, no one would believe Yahoo can beat Baidu. No amount of advertising can change that fact.

Guest
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