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Ayerif's picture

Love the concept, very well executed

Ayerif
Activity Score 36
Art Director, Soho Square, Ogilvy & Mather, Lahore, Pakistan
danestevez's picture

Congratulations!!! great job and execution!

danestevez
Activity Score 115
Copywriter at Publicitaria Interamerica Lowe
Kateter's picture

these ads just saved the day. fantastic work. I'm really envious.

Kateter
Activity Score 2029
Copywriter
axelk's picture

very very good. excellent idea and execution

axelk
Activity Score 286
xaxa's picture

good, good, good.

xaxa
Activity Score 149
Damn's picture

buenisimo!

Damn
Activity Score 71
Art Director
elmikel's picture

count me in. the whole campaign is just beautiful!

elmikel
Activity Score 1147
Illustrator
tipptapp's picture

Just great. I'm sure this will get some awards.

tipptapp
Activity Score 133
Copywriter
chintan ruparel's picture

MINDBLOWING work! truly amazing idea as well as execution..

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

thiso's picture
thiso
Activity Score 70
Copywriter
thirty6chambers's picture

That's exactly what I thought of when I saw this.

thirty6chambers
Activity Score 1464
Art Director
juliangray's picture

great work

juliangray
Activity Score 987
Art Director
salamandos's picture

I don't like the idea, saw it way too often.

salamandos
Activity Score 1947
Art Director
jonesroth's picture

grey cph made this one a few years ago for a carwash

jonesroth
Activity Score 12
Art Director
ahmedshebl's picture

very nice execution

ahmedshebl
Activity Score 31
Other at fortune promoseven
GillSans's picture

aww it took me a little while to understand :)
the whole image is just a reflexion on a car right?
yeah I loved the idea, the execution is not good enough

GillSans
Activity Score 84
arz_diana's picture

awesome. i even didn't get it before i opeded the large size of the file. great work.

arz_diana
Activity Score 34
Other at The Art Institute of CA-SF
amsterdam73's picture

cannes 2008! congrats! ;-)

amsterdam73
Activity Score 374
Copywriter
Checho's picture

The idea is not new, you can find this on almost every product that talks about polish surfaces but I can say that between all the ads that I saw about those polish product, this one is very well done! Nice art.

Checho
Activity Score 313
Rachel.Mann's picture

Good Lord, I was feeling really stupid for a moment until I caught the door handle in the upper-right corner.

Love it on account of the beautiful artwork :D

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

kyao888's picture

nice artwork. I got fooled by a second.

kyao888
Activity Score 127
Creative Director |

-----------------------------------
Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe
URL: www.PrefaceMedia.com

AriesDW's picture

Bravo. This is strong, intellectual advertising that gets the point made. Well done.

AriesDW
Activity Score 172
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