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Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Y&R, India for Xtramile, within the category: Industrial, Agriculture.

Caption

The road's your playground.

Advertising Agency: Rediffusion Y&R, Mumbai, India
Art Director: Prashant Bhor
Copywriter: Ritabrata Saha
Photographer: Amol Jhadav
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Highest Rated

Guest's picture

Where was the art director?

Guest
Guest's picture

Done before.

Guest
lessismore's picture

the picture is flipped…

lessismore
Activity Score 251
Graphic Designer
reasonwhy's picture

Newbies ...

reasonwhy
Activity Score 147
Art Director
Guest's picture

Where was the art director?

Guest
Martijn's picture

Road?

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

jackmancer2017's picture

Exactly my thought Martijn. They're destroying their own message with the copy.

jackmancer2017
Guest's picture

photoshop fail!

Guest
Blashyrkh's picture

At least could have flipped the license plate.

Blashyrkh
Activity Score 32890
Art Director
jackmancer2017's picture

Lol, good catch.

jackmancer2017
Guest's picture

first idea...

Guest
Dzsoi's picture

I guess they tried to say: The world is your playground. Hand of God? Man, it makes me feel so powerful.

Dzsoi
Activity Score 8557
Copywriter at Brightly
joelapompe's picture
joelapompe
Activity Score 3861
heam's picture

does anyone able to see a man behind the water splashes .. is it a illusion or did they forgot to remove that ?overall fail in the composting. 3erh8

heam
Activity Score 2
Graphic Designer
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