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X-ray Male

Published/Aired: 
September 2007
 X-ray Male
 X-ray Male

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Description

"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructedwith metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore

Creative Director: Todd Waldron

Art Director: Hoon Pin Kek

Copywriter: Douglas Hamilton

Editor: Dave Phung

Photographer: Simon Harsent

Additional credits: Rebecca So, Xenia Tan,
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Highest Rated

saidukaringa's picture
saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

kalpesh78's picture

love the art on these... simply superb

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kurtberengeiger's picture

Lots of jeans have metal rivets. Probably more so than people that have metal implants.

kurtberengeiger
Activity Score 7330
Copywriter
saidukaringa's picture
saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

fractalrene's picture

Hmmm... It looked interesting, really, until I read the rationale.

fractalrene
Activity Score 1504
Copywriter
alshi J's picture

its alright idea... more interesting than most fashion stuff

alshi J
the truth's picture

Truly boring.

the truth
washiam's picture

Amazing visul actully, but the idea.....hmmmmmm

washiam
Activity Score 443
Art Director
washiam's picture

btw, it's effective for me... :P

washiam
Activity Score 443
Art Director
zane's picture

do one with wolverine !! LOL

zane
mellowmarketer's picture

honestly. levis dont need to do any good adverts. Im still gonna buy Levi's

mellowmarketer
Activity Score 150
Guest's picture

i like that

Guest
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