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Feather helmet

Agency Network: 
Published/Aired: 
June 2016
X-Lite: Feather helmet
X-Lite Print Ad - Feather helmet

Description

Print advertisement created by Drori Aroeti Berman, Israel for X-Lite, within the category: Automotive.

Caption

Enjoy lightness.

Advertising Agency: Drori Aroeti Berman, Tel-Aviv, Israel
Creative Director: Eyal Segal
Art Director: Yuval Kohavi
Copywriter: Lior Shemesh
Illustrator: Avi Cohen
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Dzsoi's picture

Looks light, but not very protective.

Dzsoi
Activity Score 8609
Copywriter
deangah's picture

Is it the main purpose of a helmet? Missing point.

deangah
Activity Score 119
Graphic Designer
kleenex's picture

The ad has a a concept of trying to be light, not sure it works.

kleenex
Activity Score 58173
Web Designer/Developer
halaby87's picture

OK

halaby87
Activity Score 10420
Benjamin Viethen's picture

Not nicely shopped nor is it a good idea.

If you'd have a child with a helmet on a string instead of a balloon, that would be a nice and funny exaggeration.

But this ad doesn't do it for me, poor.

Benjamin Viethen
Activity Score 267
Creative Director
Ramat Ajala's picture

I would not wear it. Not safe.

Ramat Ajala
Activity Score 800
L. Wiesen's picture

No

L. Wiesen
Activity Score 1340
Copywriter
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