Neandergirl

Campaign
Agency Network: 
Published/Aired: 
May 2011
XL lighters:  Neandergirl

Description

Print advertisement created by BBDO, Romania for XL lighters, within the category: Personal Accessories.

Caption

Child proof lighters

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Copywriter: Alex Strimbeanu
Art Director: Cosmin Simionescu
Photographer: Macri Studio
Retoucher: Raluca Bararu
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bones's picture

Nonsense, very bad art direction, weak idea?

bones
Activity Score 24
Copywriter
MidasTouch's picture

I only like the typography game "child proof lighters".

MidasTouch
Activity Score 1020

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

SF's picture

agree

SF
Activity Score 126
Art Director
bathsheba's picture

Don't like this one as much. Over-retouched child makes it look a bit weird.

bathsheba
Activity Score 218
Creative Director at Leo Burnett
ace85le's picture

I'll give 3* for the humor at least lolz.

ace85le
Activity Score 3933
Marketing Manager |

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gadgets's picture

Buy this if you have Neanderthal kids at home ...

just wrong...

gadgets
Activity Score 1053
agappehp's picture

... and your child will feel like a retarded with this lighter

interesting typography xD

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
stewart76's picture

Funny

stewart76
Activity Score 234
adcares's picture

i like it, but is a long way to get it.

adcares
Activity Score 19
Copywriter at Young And Rubicam Brands
purshotham's picture

Horrible idea to sell this kind of product...

purshotham
Activity Score 453
Brainsugar's picture

Great ad! let the fun enter your head, guys!

Brainsugar
Activity Score 1620
Copywriter
SF's picture

i dont get it.

SF
Activity Score 126
Art Director
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