Neanderboy

Campaign
Agency Network: 
Published/Aired: 
May 2011
XL lighters:  Neanderboy

Description

Print advertisement created by BBDO, Romania for XL lighters, within the category: Personal Accessories.

Caption

Child proof lighters

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Copywriter: Alex Strimbeanu
Art Director: Cosmin Simionescu
Photographer: Macri Studio
Retoucher: Raluca Bararu
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pierrelastname's picture

same layouts...

pierrelastname
Activity Score 2859
Copywriter
jackblack's picture

Horrible.

jackblack
Activity Score 2346
Art Director
MidasTouch's picture

What the fuck?

MidasTouch
Activity Score 1020

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

bathsheba's picture

I like. But would like it even more if there wasn't that Wrangler basic campaign out there.

bathsheba
Activity Score 218
Creative Director at Leo Burnett
henito's picture

ups. this actually is quite similar - regarding the visual:
http://adsoftheworld.com/media/print/wrangler_basic_cut_one

henito
Activity Score 552
Copywriter
Nike Diesel's picture

My first thoughts exactly.
The Wrangler campaign kicks ass ;)

Nike Diesel
Activity Score 13478
Art Director
henito's picture

like the approach. though it takes a few corners to understand.

henito
Activity Score 552
Copywriter
ace85le's picture

lolz the child's retard look makes me laugh... but i wouldnt want my or anyone's kids to look like that after i use this brand hahahaha

ace85le
Activity Score 3933
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

gadgets's picture

Neanderthal proof

gadgets
Activity Score 1053
Glut's picture

wtf? next

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
abake's picture

I don't get it.
Really, I don't. Aren't modern kids supposed to be cleverer? So why the comparison with a Neanderthal kid?
My brain hurts.

abake
Activity Score 1214
RMG Connect Colombia
arke1's picture

wtf indeed.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

shaun1800's picture

I like it, seems pretty simple to me. The lighter stops kids from making fire, cavemen can't make fire. Easy.

shaun1800
Activity Score 293
Copywriter
purshotham's picture

Lot of hard work gone waste...

purshotham
Activity Score 453
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